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Mobile network Three are stepping up to the debate about phone usage in a big way – yeah we spend too much time on them, they’e probably killing us and we’re all developing some kind of personality disorder because of them, but what about all the good things phones can do?
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Why is this short film from Nike one of the greatest ever made?
The top sports-apparel maker in the world takes a stand. In a world full of random advertising messages, the Nike brand brings content to its claim in a way that few brands ever have before.
With the help of Wieden & Kennedy Nike dared to express the brand in a way that's relevant to what's going on today both in the news and the marketplace - you can't really fake authenticity, can you?
Real people, real stories, perfect timing, incredible athletes as the perfect protagonists. And what's most important today: Attitude.
With a commitment to Colin Kaepernick, the Nike brand offers its customers more than sportswear: it offers value. Nike shoes became a statement overnight.
This film has made the Nike brand top of mind, spurred consumers to rally around the company on social media, and will likely boost its popularity with younger consumers who want to patronize businesses that take a stand, rather than sit on the sidelines of hot button issues.
And let's not forget the underlying message of the film: To inspire those who have crazy dreams and goals that may seem unsurmountable.
Perfectly executed and an example for any company in the world that wants to create meaningful content.
Research suggests that students are 20 percent more likely to skip classes when they don’t have clean clothes. As a reaction to that, Whirlpool launched a campaign with an ultimate goal: provide students with clean clothes in order to boost their confidence, reduce truancy, and increase kids’ desire to connect with their peers and teachers in classrooms every day. In the above film they documented their campaign - pretty cool.
Throwing it back to 2007 and to one of the pioneers of viral video hits: “Will it Blend?” by Blendtec. The viral train really took off with this clip of CEO Tom Dickinson trying to blend an iPhone which was by then just recently released. Now in 2018 the Blendtec YouTube channel has nearly a million subscribers and sales have increased by roughly 1000% since 2007.
Patagonia’s mission is rooted in social responsibility: “Build the best product, cause no unnecessary harm, use business to inspire, and implement solutions to the environmental crisis.” Their short film “The Refuge” tackles environmental issues. It’s about two women from the Gwich’in people of Alaska who are on a quest to protect their land.
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Apple changed advertising forever with its famous "1984" ad that ran more than 30 years ago today. Its tagline, "Why 1984 Won't Be Like 1984" plays on George Orwell's dystopian novel and reassures viewers that Apple's new technology would be used for freedom, not control.
Flashback to how Branded Content was done in 1990. Willy Bogner truly was a pioneer.
Though I’m not a big fan of winter this new snow team edit by The North Face called “A Love Letter to Winter” features over two minutes of big-mountain bliss, reminding me that cold weather isn’t so bad at all.
