“Consumer news media representatives and corporation shareholders are constantly questioning the capacity of corporations to fulfill upcoming needs and desires. Corporate design fictions are meant to nurture consumers into consumption habits and convince investors of their capacity to fulfill those same ‘demands’.”

The ideology of the future in design fictions' by Rodrigo Freese Gonzatto, Fredreick M. C. van Amstel, Luiz Ernesto Merkle and Timo Hartmann