SAM SAM SAM CORNER BAKERY JUST FILED FOR BANKRUPTCY
This is, pun intentional, so delicious.
The struggling fast-casual bakery-café restaurant chain sought Chapter 11 debt protection as a creditor moved to take control of the
For those of you who may be new, my feud with Corner Bakery goes back at least a decade at this point because they kept selling me food that made me sick. But the reason this is delicious is not that I am witnessing the fall of a worthy foe -- it's because I think this confirms my theories about its business model, since Corner Bakery explicitly failed because a) trends were shifting before the pandemic and b) Corner Bakery lost revenue that other places didn't due to people working from home.
My theory has always been that Corner Bakery's model was to situate itself in places where there were no other strong options. Corner Bakeries tend to exist in business districts or tourist districts where people are just far enough away from other good food options to make a reasonably priced soups-and-sandwiches place look appealing. They went into museums, or near museums and other tourist destinations, where the other options were either very high-end or McDonalds. Their locations in Chicago's downtown are near skyscrapers full of people who want fresh, "healthy" food quickly on their lunch break but don't want a grocery-store sandwich.
And then they serve the absolute cheapest, poorest-prepared food possible. Tiny expensive bags of cheap chips, the lowest-quality deli meats and condiments, gross bread used even after it goes stale, elderly veggies used after they start wilting. The last time I got a sandwich there, it was made with the heels of the bread, unripe avocado, and deli turkey that was uncomfortably wet. The last time I ate there ever, I got food poisoning from a slice of lemon pound cake.
I didn't know that this was true but I suspected it, and the coverage seems to be confirming that their brand of swindle, which was highly vulnerable to a drop in tourism, turns out to have been even more vulnerable to mass work-from-home than most restaurant chains.
Corner Bakery traded explicitly on the desperation of the people it served and made me sick multiple times before I stopped eating there. Good riddance, I hope its holding company lets it die completely, and I'm going to take credit for it personally if it does. :D
















