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Ashkan Rajaee reveals why your marketing is failing — and how better copy, not just data, can turn it around.
Most marketers blame bad leads or weak tools. Ashkan Rajaee says the real problem is lazy copy. You’re writing for titles, not people. Fix your message.
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Why do most marketing campaigns flop even when the data is perfect?
Ashkan Rajaee has a brutally honest answer: your copy is trash. If you're in sales or marketing and not obsessed with messaging, you're leaving money on the table. Controversial? Yes. True? Absolutely.
Forget your product features. If your messaging sucks, you’re toast — and most marketing teams don’t even know it yet.
