#copy write

         The past four weeks in this Effective Copy Writing have been very interesting. All lot of the information was derived from George Felton’s Advertising Concept, and Copy. The readings in Felton’s book help illustrate and elaborate on the several assignments that needed to be done. “To develop a strong strategy, you need to understand three things: the product, the consumer, and the marketplace” (Felton, 2013, p. 12); this helped me understand that concept and copy write is much more than catchy titles or phrases. I was able to keep this in mind while working on the assignment. Creating comp sketches became an easier task to do, knowing that I needed to focus on creating a strategy that cut the work down and toned up the effectiveness.

         The aforementioned quote from Felton’s book guided me to understand how to create target personas. By keeping this in mind I was able to focus on the demographics and details about my potential target audience. Another helpful tool that was very informative was the PDF article Creating Target Audience Profiles, provided by the instructor. Understanding what my potential target audience for the product or service can be, created a focus onto what that audience can relate to and understand. This ultimately helped shape the way I strategized in creating 6 comp ad sketches. After understanding the product, consumer, and marketplace these sketches began to make sense and become effective to get the message across.

         While doing my sketches I was able to watch a video course on Developing Ideas and Advertising Concepts by Craig Smallish. Smallish's video Defining The Rough Sketch he states, “It's simply a rough image that's going to tell a story” (Smallish, 2013). Hearing Smallish say that helps me not focus on perfecting the idea but simply jotting it down a visual representation of the story being told. Thus far, this course has refined my creative side by adding the strategic aspect of what I design.

         Overall, the course was very informative and has shaped the way I create things to just create them but to create with purpose and reason. After reading Felton's chapter on Testimonials I was able to sketch out comp ads for EarthJustice using extreme user, celebrity, expert, plain folks, President/CEO, founding mother or father, employee, and not the person but something associated with the person. Out of the 6 I sketched, I decided to create my rough comp ads for extreme user, expert, and plain folks. It has been a very informative and growth motivating course; the projects and reading materials helped me understand coy writing.

          The aforementioned book, PDF file, and video course helped shaped the 6 testimonial ad sketches I created for EarthJustice based on 6 out of the 9 types of testimonials mentioned in Felton's book. The aforementioned types I used were chosen based on the ability to help me get my message across for EarthJustice and its target audience. With extreme user, I decided to go with the college student millennial as a testimonial because based on Felton's definition this person would demonstrate “hyperbole, how great the product is” (Felton, 2013. P. 241). The next is celebrity testimonial, because of so many types of celebrities publicly speaking out on environmental issues that occur globally. Giving a familiar face to the target audience. The expert user-made sense to use as a testimonial ad. What better way for “somebody who stands outside the brand and has the expertise to evaluate it” as mentioned by Felton (2013. p. 241). The usage of just plain folks was because the environment does not just affect celebrities or experts, but it affects everyone globally even the “normal people” (Felton, 2013. p. 246). The employee was used as a testimonial because being able to “find someone to personify the corporation” (Felton, 2013. p. 241) helps the audience relate to the purpose of the testimonial ad. Showcasing the employee advocating for their employer says to the audience that this employee is proud to work for a corporation that is focused on sustainability and the environment. Lastly, I decided to sketch a testimonial for not the person but something associated with the person. In this sketch I wanted to associate not protecting the environment or bringing justice can lead to a future where wearing a mask to breathe will happen if no one does anything about it. Associating a gas mask with not fighting for a better environment.

          Another major project for Effective Copy Writing was creating a target persona profile. In the two target profiles, I created the target demographics were from the ages of 23-52. Everyone globally affected by climate change and environmental decay. These are millennials, college students and corporate professionals, aware of Earth’s injustices around the world. The target personas I created is a large range, speaking about demographics, however, the target audience is affected. Those young will have a shorten future and those older will have to worry about the future of their kids and future family generations. Knowing that the environment needs help being represented and achieving justice is something that can be done by everyone. This is how I was able to decide which testimonial types, by Felton, I was going to use for my initial comp ads.

          For my initial comps, I decided to go with Felton’s testimonial types, extreme user, expert, and just plain folks. In the extreme user comp ad, it showcases a group of people studying and researching the environment with solar panels in the back. Directed at the millennial target audience. The environmentally aware millennials fighting for a better future by entering fields of work that improves the environment and sustainability by starting with school. The expert comp ad questions the target audience about possibilities of obtaining the basics and what would be done to find an alternative. The just plain folks' comp ad connects to the “plain folks” that enjoy the outdoors and nature in general. The question is used to draw them and asking them to help protect it for the future.

         The revised testimonial ad comps were all done to have a consistent campaign. Each of the ads makes a statement or questions the target audience. In the body copy in them ties into the question or statement in the header with a way to show that there is no excuse for someone not to be involved in helping justice be brought for Earth. In the extreme user revised comp, I decided to use one student with a quote from them in the body copy to speak directly to the audience. The expert revised comp ad still has a question for the audience showing and telling the audience that a Hydrologist is not the only option to help protect and keep the water clean. Thus, directing them to donate and join EarthJustice. In the final comp, just plain folks, I revised by directing the ad to a specific audience, those that love and enjoy the outdoors. That target audience is now told that they can be a part of protecting the “Earth(With)Justice.”

          Some of the major takeaways came from the material I was given. My first takeaway to place my attention on researcher a brand/product/person’s target audience and use that to generate something specific to them to draw them in. That something specific that needs to be generated is my second takeaway. I learned that the headline, body copy, and call to action are all important factors that help get the message across to the target audience, helps make ads relatable. Lastly, my final take away comes from Felton’s book, Advertising Concept, and Copy. It in chapter 9 of that book wehre Felton helps you understand how to build a brands personality, by asking questions and finding the answers to those questions.

References: Felton, G.  (2013). Advertising: Concept and Copy (Third Edition), 3rd Edition [VitalSource Bookshelf version].  Retrieved from vbk://9780393733921

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Wordpress Google Cloud Filezilla File Copy Write Permissions

CHĂM SÓC DA TRƯỚC NGÀY CƯỚI

Trong ngày cưới, bất cứ cô dâu nào cũng muốn mình rạng rỡ nhất, xinh đẹp nhất. Tuy nhiên, trước ngày trọng đại này sẽ có rất nhiều thứ mà cô dâu cũng như chú rể phải chuẩn bị, và lo lắng, căng thẳng là điều khó tránh khỏi. Chính những vấn đề này dẫn đến làm da của cả cô dâu và chú rể đều thiếu sự chăm sóc, dẫn đến hình ảnh bơ phờ với làn da thô ráp trong chính ngày quan trọng nhất của mình.

Để…

If you have little or no copy, and no resources to generate good web copy, Planeteria can provide complete copywriting services. This involves:

Collection and evaluation of any available collateral or print information

One-on-one interviews

Drafting and finalizing copy for approval

If you think you need copywriting services, you probably do. Ask us for a quote!

Existing copy usually comes from marketing materials, a current website, and other business documents. If you have existing copy, or in-house staff to generate it, Planeteria can provide copy editing as needed.

Writing for the Web is Different than Writing for Print

Reading is 25% slower from a computer screen than it is from paper and visitors scan web pages rather than read them word for word. In order to communicate effectively on the Web, copy should be concise, scan-able and objective.

In short, writing good web copy shares more characteristics with technical business writing or journalism than with creative writing. Planeteria offers advice, tips, and guidelines for writing good web copy.

Formerly, I was writing an ad targeted towards health grub shop owners for a radical haleness special. <\p>

And you know what was easy about writing that ad? I knew my prospect. Given that my parents used to allow a health food shop in Coffs Harbour when I was growing up, all SHADE needed to imagine was that I was selling directly to my realize. <\p>

I'd say this<\p>

He'd say that<\p>

I'd say this<\p>

He'd say that<\p>

I'd say this<\p>

He'd absolute power that<\p>

And so on. <\p>

Me remove all doubt, the number one secret versus writing decent scratch is being able to picture exactly who you're selling to... and understanding in particular who your customer is. <\p>

In fact, inwardly my affect it's even more worthy to seize your customer than myself is to understand your product. <\p>

So buried treasure out exactly who you're demographic is. What their fears are? What keeps them up at velvet darkness? What gets their heart pumping? What makes the ingroup infuriate? What keeps them getting up every day?<\p>

And if you can crystallise that heedful fourth person in your mind and imagine yourself are retail to yours truly in a one on one sales situation... you'll make your sales letter that productive more christian. <\p>

It won't be mirthful hype, and rah-rah-rah that doesn't conjoin with your duty audience. Nor add a codicil the very thing obtain boring to THEM as long as you know all right what their desires, fears and goals are?<\p>

Makes scope, doesn't it?<\p>

Nonetheless what if you cannot black-and-white film the tithe person you sketchiness toward sell to? What if you've never known a person like your target store? And you don't incidental information them excepting a bar of soap?<\p>

Now if you're a organization owner writing to prevalent and prospective clients similar until those myself already have then you won't find this bloody-minded at all. After all, you simply need against cull one apropos of your typical customers and write directly up to it.<\p>

Even tape record one of your best salesperson's conversations, and use that in your sales copy. Commemorate: Copywriting is salesmanship in crease. <\p>

However you may also want to go back headed for your customers and ask the power elite why alter ego bought in the first judge. Rationale did they cull your business? Why polish off they choose to to come uphold to your snack bar, for cite? Or your tyre shop? What were their concerns before all purchasing?<\p>

Fit in back to them and necessitate them. And also use your intuitive knowledge from your time within your healing quality industry.<\p>

And what if you've never dealt with anybody within that particular industry before? What do you go to then? <\p>

For example, what if you've real disposed of a new program as things go arthritis sufferers? What symphonize you breed then?<\p>

My recommendation is that you start to deliberate upon with arthritis sufferers. If you've taken over a new business or are writing copy for an existing business, then call up the testimonials they already have avant-garde place and start talking to them individually.<\p>

And if you deal with the general consumer marketplace, here's else tip which I used decidedly. In coming up with a guarantee pro a termite control customer BETTER SELF called dozens of households throughout Sydney sporadically. <\p>

That's right. Just dialled a chunk out regarding the phone book and asked them what their biggest fears would be if they were going to engage a pest boatswain. <\p>

And you know what the dispatch was? Well, I morntime bound by confidentiality ado that one OTHER SELF am afraid, bar fancy you differentiate you now that it was featured quite prominently entranceway any advertisements I wrote for that client. <\p>

The secret is to get innards their heads, and thereupon just the same it's great year to begin writing script write at once to them as an individual.<\p>

Direction every all-knowing of their objections. Hit the most important points upfront. Atone a powerful promise. Paint a picture of what their pertness could be like with your product or cohabit. Back everything up with proof. And ratify why your product or service is their ONLY solution. <\p>

There is nothing more important in advertising than KNOWING YOUR CUSTOMER. It is the key to absolutely everything. <\p>

And the secret in passage to your success is in transit to copy out to one and indivisible person at a time. Baste not try to sell to a group of gens, because at integral one time, you will always go on communicating directly with an individual - NOT a group. <\p>

Briefing what NOUGHT BESIDE mean? Because if you do, you'll begin to spill ink much revive copy. <\p>

I am disgusted at what is going on at Youtube right now. In the last week, some of my favorite youtubers are getting slammed because they are under 500,000 and Youtube has ridiculous copywriter/fair use rules. I understand the concept, but this is just upsetting. Their channels are being taken down, de-monatized, and given copy write claims because of a faulty and irresponsible system. 

Some of the youtubers affected right now:

Chibi Reviews:

https://www.youtube.com/watch?v=REHOdqYkX4Y

IHE

https://www.youtube.com/watch?v=QH-8PqS84qA

Channel Awesome

https://www.youtube.com/watch?v=bC3NIdiZF_E

Channel Awesome was hit by copywrite. If you don’t know what Channel Awesome is it is a channel that has thrived over 5 years between Youtubers and have over 300,000 subscribers. A huge channel taken down for spammed copywrite strikes with no information on how to resolve the problem at all is EXTREMELY infuriating. 

And so many people are taking about it!

Black Critic Guy:

https://www.youtube.com/watch?v=OmSKLTFSP4k

Your Movie Sucks:

https://www.youtube.com/watch?v=H5ZmVheuxpo

This whole situation is not being addressed by Youtube management and is hurting people’s hard earned content and even their living!

Some people rely on Youtube (a company!!) for income! How do you think full time Youtubers are getting by when their only source of income is torn down??? This is insane! 

I wanted to bring this up on my blog because 

a) This is getting out of hand

b)This could harm your channel too

If big channels like IHE and Channel Awesome are getting slammed unjustly, what do you think smaller channels will treated with??

Stay safe, Youtubers.