#cookie management

In 2026, consent management has turned into an extremely important part of online business operation that must be seriously taken into account. In fact, today, when you implement the consent management process, you create another trust signal for your users. However, consent management remains a challenging process, which is regulated by numerous laws and regulations. The issue of privacy enforcement is becoming more acute in both EU and USA, and companies have to pay millions to receive a privacy violation penalty.

What has happened since last year?

There were many changes in privacy protection policies. Google decided to transfer all data control processes of Google Ads to Consent Mode from 15th June 2026. As a result, your Consent Management Platform will play an extremely important role in ad analysis and remarketing. If there are problems with CMP configuration, the growth of remarketing lists will be stopped.

And then there’s the IAB perspective. The verification of vendor disclosure, which became mandatory as of February 28, 2026, in IAB TCF v2.3, requires CMPs to verify that all vendors disclosed were indeed displayed in the UI, otherwise premium programmatic bidders, including Google, won’t accept the consent string at all.

In other words, consent management is not just about staying compliant. It affects your SEO and ad performance, and ultimately the trust your customers have in you. Companies that adopt an effective consent management solution right now are those that will forge strong connections with their audience tomorrow.

Do Not Ignore The Cookie Banner

In addition to maintaining consent records from the backend, the experience that your site visitors have is important. Having an effective Cookie Consent Manager allows you to serve targeted cookie banners based on geolocation, manage opt-in consent granularly in both websites and apps, and synchronise preferences on all platforms seamlessly, all while making sure not to cause any trouble to your visitors.

The Bottom Line

In the last three years, business has changed substantially. While digital sales were already growing, the rise of COVID accelerated that movement. Company owners are still trying to catch up. With new laws, new websites, and new ways of working, that’s not easy. One way to be compliant with laws is with a robust cookie management solution.  

Cookies? What are those?!  

Every time someone visits your website, fills out a form, or purchases something from your business, there are small bytes of data being collected that are called cookies. This can include names, addresses, phone numbers, and even sensitive information like health care and social security numbers. As a business owner, it’s difficult to comprehend or even process who is gaining control of these cookies, where they’re going, and why they are being used.    

If you’re in the FinTech or eCommerce industries, it’s especially important to pay attention.  

Financial Information  

Have you ever gotten those annoying spam emails after you’ve searched for something online? Or saw a Facebook ad that reflected what you were talking about with a friend? That’s the reality we’re dealing with today. When it comes to financial information, you don’t want your customers to feel worried that they – or their bank account - is being compromised.  

In addition, FinTech companies are subject to quite a few more laws than other companies. Depending on where your company or your users are based, there are specialized regulatory bodies in place that can investigate, audit and fine your business. Some of these include, but are not limited to:  

Anti-Money Laundering (AML) 

Security and Exchange Commission (SEC)  

Financial Industry Regulatory Authority (FINRA)  

International Revenue Service (IRA)  

That’s just a few of them, but they are the major players. It’s good to keep your eye on what’s happening in 2023. Some new additions include data privacy laws like GDPR, CCPA, and CPRA. If your FinTech business isn’t in compliance with these privacy laws, it could make your company very vulnerable. Additionally, customers may lose trust in your business if you aren’t compliant.  

The right cookie management tool can help you keep things right in line. By asking an end users’ permission and gaining their consent preferences, you’ll give them the ability to navigate your site with confidence – and you’ll have the records you need in case there’s an audit in the future. You’ll also gain your customers’ trust. This shows that you value them and their safety.  

eCommerce  

We all love buying things online, but it can be worrisome. After all, when you shop online, you’re putting in your credit card number, giving out an address, and showing your full name. If an end user doesn’t know where that information is going to end up, they may decide not to purchase a product. How can you help them feel safe? What will make your business stand out from the rest?  

One of the most interesting eCommerce laws is about online profiling. That means, if you didn’t get complete pieces of information from a user but they continued to use your site, third parties might have access to a whole entire data set (cookies). This information would be easy to piece together to find out who someone is. Yikes! As a business owner, you probably don’t want to take responsibility for a users’ personal data – and that’s totally understandable. It’s theirs! Let’s do this together and make sure you have it in the right hands.  

Cookie management software is a great way to begin. With the right solution, you’ll get a customized banner that gains consent and helps manage preferences immediately. This won’t disrupt your customers or change the overall experience. It will also help users feel more comfortable coming to your site.  Knowing that they have transparency and control into where their information is going helps your business, your customers, and anyone who might need to investigate in the future.  

What’s the Solution?  

So glad you asked. Adzapier is here to help. Not only do we have an independent cookie management platform, we also provide a complete solution that will keep your business in compliance – now, and later. You can opt for a cookie banner, make it your own, and start collecting records from your users now. You can also go for a package deal that offers even more than that. The choice is totally up to you – but if you’re in the FinTech or eCommerce industry, it’s very wise to take a step ahead and ensure that your customers and your business are safe.