Conversation Rate Optimization

Today, most marketing experts or teams are organized to drive traffic towards websites, which then converts into leads for the sales team to close. As soon as this process starts showing results, marketers then attempts to generate even more traffic, and eventually even more success.

You’ll find information that will help you improve the performance of your…

Drill Down Into Key Segments to Understand and Improve Your Funnel

The funnel has become a key part of the modern-day marketers toolkit. It’s the first report they peak at on Monday morning, and the last report they check before leaving for the weekend on a Friday.

All serious analytics tools have some version of a funnel report, with differing degrees of flexibility and features. Some are narrower, allowing for a limited number of use cases, while others are…

How to Find the Conversion Drivers of Your Website with the Funnel Report

There may be a lot of unanswered questions you have about some the big-picture questions with your website. Perhaps you’re asking:

Do demo requests or signups lead to more paying customers?

Does that product video lead to more signups?

Does the self-service onboarding plan lead to more customers?

Does offering a buy one, get one sale increase purchases?

In cases like this, there are options that…