#contentseries

Hey Guys, Karibuni sana. Today’s Post is from our #CONTENTSERIES Category Following up last week’s content creation we ask ourselves what is a content strategy, as we learn through the series what, why & How to use a content strategy to improve your social media business online. As Usual be sure to comment down below some of your top notch content strategy secrets you’d like to share … What’s…

1. Know Your Audience – Knowing who consumes your content, where they come from, when they consume, what they consume and in what volume, is invaluable. This kind of customer insight can inform so many different content decisions, from creation to scheduling.

2. Be consistent - Update with regularity. Consistent updates help create consistent audiences.

3. Create editorial events - Develop content around upcoming tentpoles, so that when users are searching for content around a specific event, you already have something for them. Be preactive with your content creation, not reactive. 

Note: Deciding what your editorial events are should lead to the creation of an Editorial Calendar. 

4. Post a schedule -  Create a schedule that is accessible to users. Scheduling transparency helps users know when to come back for new content. 

5. Review incoming search data - Incoming search data is helpful in finding out what your users are looking for on your site and what they are not finding when they get there.