#contentoptimisation

4 kinds of content that will boost your Engagement

ACTIONABLE - Build credibility within your network.

ENTERTAINMENT - Allows you to be seen.

EDUCATION- Building confidence.

CONTROL- Nurture relationships

The content optimization strategy is often synonymous with search engine optimization. Although optimizing your content just to please the bots will not take you far. In the digital world, users in general are at the centre of the universe. Therefore the ultimate optimization is to write your content for users in addition to search bots.

In fact, when content is written with the user’s best interest in mind, it is always rewarded by search engines.

In this article, we will look at multiple ways that could help you optimize your content to enhance your website’s performance.

Content Optimization Content Optimization is a technique that is used to ensure that your content achieves two of the major objectives- getting higher organic reach and turning leads into successful conversions.

Incorporating numerous time-tested techniques help you score well on the SEO graph, but essentially there are countless other ways such as adding marketing and editorial elements to achieve content optimization.

Why is Content Optimization Important?

Content optimization is a vital aspect of marketing. Even if you present great content on your website there are chances that it would go unnoticed.

Some common reasons why content fails are:

The keywords might have less or no search volume Details are missing in topic Lack of a coherent heading structure so Google’s crawlers are unable to decipher your content The intent of the article is missing from the title

Methodology There are a handful of parameters on which content is evaluated by search engine crawlers.

The four main attributes of good content are –

Search Engine Optimization Readability Consistency Voice Authenticity

How to Optimize Content for SEO The aim behind digital content optimization is to be able to be found by search engines.

Follow the given steps to optimize your content for SEO:

Choose the Relevant Topic and Appropriate Keywords

4 Steps to Search on a Topic Research Tool:

Select a Topic A wide list of sub-topics will appear, from which you can choose one for your article Once you insert a topic, you will be able to see popular searches, queries, and content ideas related to that topic. Post selecting an apt topic, your next step is to find target keywords for your blog post.

Identify Linguistically and Logically Related Keywords