If I joined your Web3 team tomorrow, I wouldn’t start by creating more content. I’d start by fixing clarity. First things I’d look at: • Can a non-crypto user understand what you do in 5 seconds? • Does your content explain why it matters, not just how it works? 1/3
• Is there a clear path from content → conversation? Only after this clarity is fixed does scaling content actually work. Growth problems often hide messaging problems. If you’re a founder or manager and unsure where your content breaks, 2/3
I’m happy to share how I’d approach it. #Web3 #CryptoStartup #ContentLeadership #Blockchain #Founder #Growth 3/3









