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What is Content Marketing?

Content marketing is a systematic approach to deliver creatively designed content with information and education about the product and the services in order to attract and retain potential customers alongside promoting avenues to expand the business base by providing relevant and consistent contents on regular intervals along with updated information so that the existing customers develop trust and faith upon the brand and in return, the customers serve the purpose of promotion to drive in new customers for the brand. However, the market is full of examples where several brands overlooked or did not pay much attention to the connection between content marketing and online sales while planning their strategy. This disparity has led to an immense loss to the businesses which has lost their potential customers which could have been retained with the efficient content marketing effort.

Content marketing is a marketing technique of creating and distributing valuable content and there are several ways content marketing affects your online sales.

Content Marketing Builds Faith and Creates Awareness

Online shopping platforms have gained tremendous popularity in recent past and in this phase of pandemic, online sites have become a boon for all the sections of the society owing to their contact-less home delivery options and cashless transactions. But online sales is completely based on the see and buy approach without any personalized experience of touching or feeling the products, therefore it becomes utmost important for the brands and the companies to expertise themselves in delivering the best content about their product and services so that they can garner large traffic. This stage is the primary stage where trust and confidence can be developed, which sustains for years. Therefore, introduction of the business through the content is needed and this can be done through referrals, event marketing or television and print ads while for online mode, you-tube and Facebook serves as the best platform. The content marketing should be as such that the business gets noticed and the content should be explanatory and informative to convert it into sales. In the initial stage, an informative content works best to build trust and credibility in the mind of the people, which in turn leads to increased sales of the products offered by the business.

Content Marketing Encourages Consideration

Once the customer’s confidence is gained, it is time to move on to the second stage as now the audience is interested in the products and services offered by the business, but needs to consider what has been offered to them by your business in comparison to what the competitors have to offer. Content such as case studies, whitepapers and testimonials are suitable to show value to the prospective consumers and one of the best ways to gain the trust of the potential audience is through case studies, and it has been researched that this strategy is been implemented by 76% of the B2B marketers by delivering quality blogs to the potential consumers which gives them a sense of difference between your brand and that of the competitor with explanation why your brand is better and eventually it gets converted to sales.

Content Marketing Increases Sales

The consumer in this phase has become ready to make a purchase, but the responsibility does not end here as purchase means expenditure and expenses are always done after various considerations; hence, a well drafted content at this stage will enable the consumer to cross the last hurdle and for this the content in this phase needs to be subtle. This will not only convince people to make a purchase, but also by making the buying process simple, lessening the burden of the consumers. Different types of content like explanatory videos about the usage of a product, articles that feature the instructions or a FAQ page that answers common queries are highly beneficial at this point to increase the online sales rate, since the customer gets solution to all the queries floating in the mind.

Content Marketing Enables To Retain the Existing Customers While Focusing on New Customers

A business brand is considered to be successful not just by doing sales but by retaining those customers so that a constant trust and loyalty can be infused about the brand and these existing customers will promote the brand to others and the business will gain more customers without any extra effort. Therefore, in order to build long-term relationships with customers keeping in touch with them after the sales is imperative. Content marketing can prove to be an effective tool in this context. Email is one of the best forms of content marketing to be used post sales to retain customers. Customized emails based on the preference of the customers with a decent frequency of sending those emails can send a positive vibe to the customers that the brand is always with them and the relationship of the customers with the company is just not restricted till the sales, whereas the brand makes every effort to provide after sales services. This form of content marketing will lead to loyalty and advocacy, with high chances that the existing customers will re-purchase as well as help to bring new leads to the business.

The strategically defined content marketing proves to be an overall approach to increase online sales by generating traffic to the website which is very important. Thus, converting a customer into a prospective buyer will become easier if the content has been designed while keeping the perspective of customers in mind. This will increase the chances of being noticed on the search engine by new audiences as well.

There are several approaches to content marketing when it comes to increasing online sales, but these are the fundamental steps which cannot be ignored if the business wants to grow and flourish. Now that you know how content marketing affects your online sales, you must definitely get started implementing these strategies.

In modern Days of marketing the two important factors are content marketingandSearch Engine Optimisation (SEO). It is often known that both factors work together. SEO and content marketing strategy really help to take the business to the next level. Using digital marketing strategy, it is important to utilise the Integrated Marketing strategy; it means we need to implement both SEO and content marketing techniques simultaneously. When we move a little deeper, we come to know how SEO and content marketing work together to achieve the benefits? Here are the best content marketing tips in SEO that will help improve your sales.

Search Engine Optimisation (SEO)

Search Engine Optimisation is nothing but bringing website traffic from the search engines. All the search engines such as Yahoo, Google, ask.com give their results based on the keywords and phrases that a user has typed in the search bar and the results are based on the relevance of the keywords and phrases used in the search engine bar; results are based on most relevant ranking and top clicks. 

By optimising your website, you can improve your business by increasing its online visibility. Most of the consumers start buying by doing research on required topics on Google or any other search engines. By ranking for relevant keywords, you’re helping relevant buyers find your brand they require. It’s important to notice that your content isn’t the sole factor that goes into your program ranking. There also are a variety of other on-page and off-page factors which will impact your SEO. 

Content Marketing

It is the strategy in digital marketing which creates informative and relevant content to attract the customers and help them in buying the product. In content marketing the goal is to target the audience and drive them to some kind of action which is not necessarily a sale, for example, content marketing helps the visitor on a web page to download an eBook or a PDF file. 

In content marketing it is important to create necessary and important content to bring traffic to the website and spend some time there. It is not always focused on selling, it is a marketing strategy where we provide some information to the audience, educate them, or sometimes it is purely for entertainment purposes. For example, any website that provides information about celebrities or actors in Hollywood, Bollywood or any of their regional languages is

for entertainment purposes or to provide information to their fans. 

Content Marketing and SEO Work Together

Both content marketing and SEO work together hand in hand that helps the website to achieve good ranking, with relevant keywords and reach more customers. 

Nowadays many businesses rely on social media to promote their content, that is effective for the marketing strategy. There are many powerful digital channels that come with good marketing strategies. When using these marketing strategies there is no guarantee that this content will reach the audience at the right time. In this case, SEO helps to improve the chances of reaching the audience when searched.

When today’s consumer questions a few products or services, they address search engines like Google to seek out the knowledge they have. If you would like to succeed and reach the consumers when they need you, you’ll have to provide them with proper content at the right time. Thus, SEO and content marketing play an important role in marketing.

These best content marketing tips in SEO will help you take your business to the next level.

Best Content Marketing Tips In SEO

Reach the audience with targeted keywords. Search engines cannot reach the audience if you fail to optimise it with right keywords. 

What are targeting keywords?

These are the words which audiences search actively.

·         Who are your audience?

·         What information they need? 

·         Why they need this information? 

·         Which keywords did they use? 

Let’s Simplify into Few Activities

Visitors Research: Identify the traffic looking for the product you offer. Try to contact them to figure out their requirements and preferences that they are looking for. 

Keyword Research: Find the most relevant keyword that relates to your product or service, the audience had searched for or looking for. 

Topic Research: Providing the information based on keywords that the audience wants to learn. 

Dwell Time

When the audience searches for some information using a keyword on a search engine, different websites appear. When a visitor clicks on the most relevant website and continues to read the information given and stay on it, the time spent by the visitor on that website is called dwell time. When the visitor stays for a longer time on a particular website then Google considers that particular page popular or favourite. It means that the visitor has got the information which he or she is looking for. 

Time depends on the readability of the content available on the website. Few qualities observed are: 

·         Clarity

·         Understandable language 

·         Logic

·         Simplicity 

The content should be understandable. The simpler the language is, the more people prefer to stay for a longer time and read the content, which in turn helps in Google rankings. 

Providing Deeper Content

Just search for information which has logic as well as depth in the subject. It is interesting for the audience to read when the subject goes deeper and farther in a topic, near the chances of learning are more for which the audience is looking for. 

Google also classifies its ranking not only on Dwell time, but also on the content quality. 

Moving further, how should a website create deeper content?

·         Writing lengthy blogs with more than 2000 words

·         Topics should be written in different angles and points

·         Creating ultimate guides

Furnish the information in depth rather than bottom level research or go ahead with collecting information from industry publications to find new data and studies. 

Improved Page Speed

A simple way to improve SEO content is to improve your page speed, which helps your pages to load faster and display better. Loading the pages slower will frustrate the user and urge them to leave the page. The audience doesn’t want to wait around for the website when it is taking a lot of time for loading.

Investing Video Marketing

Video marketing is one of the good ideas to include in marketing plans because the audience prefers to watch video rather than reading content. The pictures and visuals are more attractive when compared to reading the text. To insert high quality and very informative content videos on the landing page to attract the audience to stay on the page for a longer time. 79 % of the audience look for the pages containing video and 50% among them have good conversion rates.