#content timing

If you’ve ever hit “Go Live” on your VTuber stream only to find just a trickle of viewers, or worse, none at all, you’re not alone. Timing in VTubing isn’t just about when you’re available. It’s about when your audience is most likely to show up. And in a fast-paced streaming world where attention spans are shorter than ever, your streaming schedule can quietly make or break your success. This…

Timing is really everything!

Content timing on your 2nd screen dictates two things for a user. The first one is the most important as timing reinforcing the user behavior as how long they should stay engaged and interact with a content piece. The second thing timing does it instructs the viewer how long they will have to wait for the next piece of relevant content to show up.

It's crucial that in the 2nd screen apps you don't make the mistake of not properly placing the content at the correct times when it is needed. I have seen many newcomers come in to the 2nd screen space and try to deliver content at intervals that are few and far between each new content piece. The reasoning that they establish behind this erratic timing is based on the thinking that they are helping the viewer from being distracted from the 1st screen so they tend to deliver more content during commercial breaks but instead what is happening is that the content is badly spaced and comes in at irrelevant times that the user never established the benefits of using the application and or never understand the benefits of the delivered content.

Your new user tends to be in your app space from 1- 5 min tops. You only have a min to impress then and show them the benefit of keeping the app on during the programming and on top of that getting them to be return users.

My advice is always, the TV content on screen will always dictate the content needed on the 2nd screen. Trust me when I say that this advice works with every type of genre.