#content gating

Content Gating and the Use of Registration Forms in Lead Generation - Marketing Insider Group

I checked out Harmonix's recent Amplitude remake. There's a Campaign mode that's apparently fifteen songs long, which is more than I wanted to commit to, so I went to Quick Play instead. I played a song, enjoyed it, played another song, kept enjoying it, and kept playing. There was a pleasantly smooth difficulty curve and I had a good time getting slightly better with each song and then moving on to the next slightly harder one. I kept thinking, "Okay, just one more song," playing it, and then thinking that again.

And then I hit a wall. There weren't any songs anymore. Or rather, there were, but I wasn't allowed to play them. They were locked, and I'd have to either play Campaign mode or repeatedly replay the few songs I had access to in Quick Play in order to unlock them.

I would have thought that Harmonix would have learned by now after so many iterations of Guitar Hero and Rock Band not to lock songs in a rhythm game, but here we are. And just... why? Why do this? Why slam down a roadblock and prevent me from enjoying the game? If I felt like I needed to practice the easier songs before moving on to the hard ones, I'd do so. And if I felt like committing to a fifteen-song campaign, I'd do so. In the meantime, why stop me from trying out the songs individually and progressively, when I was having fun doing that?