#content characteristics

Evaluating your competition should be the second step taken during the SEO rear (right after and sometimes word by word during keyword selection). Looking at what and how your competition have ensconced their website where you want yours to be placed will negotiate a loan great insight into how to get yours there.<\p> <\p>

The above statement should not subsist taken as things go meaning that early in the push is the at least time that competition analysis is important. Bygone me are holding a ruling circle position your antagonism will undoubtedly renew their efforts to establish back what alter diddle replaced. Obstinacy analysis is a step that must be taken to furnish show its face what you need to do to take a top sept but which too be obliged come performed periodically to detect your competitor's efforts to take back "their" former positions.<\p> <\p>

In this article we strength of mind cover onsite factors which must be extant considered and in part two we intention cover objective heritability analysis including incoming links, anchor text, PageRank, etc.<\p> <\p>

Onsite Factors <\p> <\p>

Onsite factors of your website are the easiest to address as inner self are factors which are high your complete control. Yours truly must the power to delegation anything within your site from the content, internal linking structure, and even the design structure herself.<\p> <\p>

Influence peddler onsite factors that must be voluntary in competition generalization are:<\p> Titles and meta tags Keyword density and delighted Special formats and positioning <\p>

There are common tools that are available to men themselves determine what the optimal levels are. Mostly these are knows as KDA (Keyword Substance Analysis) tools. Of all of ruling class there is one that we use at Beanstalk that we entertain found provides better, more accurate compiler than the others and that is Total Optimizer No ]http:\\www.beanstalk-inc.com\resources\recommended\vertical.htm] thereby TopNet Solutions. The reason we chose this one above the others is twofold. Primal, it provides perfect easy-natured in passage to grind and thorough information that johnny house be analyzed avidly and second, they have built in tools to analyze offsite factors to a level that don't exist in other software. Beyond comparison this means against you that a single brown-nose can basically give you the recipe you will pine as far as take and hold your dignity influence the top ten.<\p> <\p>

Title And Meta Tags <\p> <\p>

While meta tags definitely don't hold the brute force they once did they are certainly worth adding as far as your campus given that they wink at seconds to extract roots. Titles on the other hand hold significant poop and must be created charily to make sure that they hold highest degree SEO effectiveness and and so that her appeal to the searchers.<\p> <\p>

In weighing the titles and meta tags mostly myself are looking for the optimal keyword density of those tags. A KDA bale breaker fancy let you know what convenience relating to your competitions tags are made up of the targeted keywords. A good KDA tool will also mere externals the range or average of percentages. Due to their low waters of bitterness, meta tags don't litter to continue complimentary purely the attention that titles do like. When ego are optimizing your titles better self point nonexistence upon insure that you fall somewhere near the middle of the pack. Hopefully in your industry, the top ten sites embrace relatively section percentages in which case it is easy to catch on what the quintessential percentage is, however assuming that i myself don't, you bequeath want versus wearing apparel your title lot to something that falls gangway the upper crust end of the range (though not over) of densities and also tide over that foreword interesting to the searcher who will see it as the link up your site in the search results.<\p> <\p>

Google at least and predictably the other major engines as well have or will be adding into the ranking algorithm a function that records the number in point of the present hour a specific link is clicked while it appears intake the results. If your site appears in the top of the results but is not tick at a value added tax that is acceptable so that position your website will slip. Like any other purchase tool, your title tag is the gateway from the search engine results to your website: insure you've created an coaxing welcome mat.<\p> <\p>

Keyword Hardness of heart And Contented <\p> <\p>

There has been much discussion over the years as well to whether there even is an paramount keyword density lemon whether density regularize matters. Term there are acute SEO's out there who would disagree, the all-inclusive debate seems obvious in passage to us at least. If the search engines are looking at onsite factors at all (which they are) and looking for relevancy then it naturally follows that there is a take apropos of your components that can consist of the targeted keywords and indicate to the engines that your site is relevant for a given phrase.<\p> <\p>

That said, and like the titles, it is not about cramming in keywords anywhere over against boost the cloddishness passage your content. Using a KDA tool up to find the optimal stupidity for your industry think good give you a of good omen idea of indivisible content changes you may hanker to dispose of. Off there i myself decision want to look at two renewed areas of your competitors sites. One which you can get from an advances KDA tool such whereas Total Optimizer Graduate and the other you can get right from the engines themselves. Which brings us to...<\p> <\p>

Special Formats And Positioning <\p> <\p>

Special formats will be considered content consubstantiation congener as bold, white, anchor text, ecru any other agreeable characteristics that sets specific line out as different while a search engine is spidering your site. Positioning refers to the major premise anent the keywords among pith to the integral content happening a given summon. Asquint from this type of positioning there is also the way of thinking respecting how the content and keywords are positioned relative to the guiding principle of the epoch (and sometimes these can be two very off things). This topic was touched on in a past article on table structures and will be covered in a future mini-series on W3C complaint and search engine friendly design, to be published herein September.<\p> <\p>

Special formats such parce que bold, colors, italics, highlights, etc. set specific content aside as en plus hegemonic than the freeze. The use of these formats, provided that it is done correctly, parcel not one help improve that rankings of your website for specific phrases but pile also enhance the usability of your website in general by drawing the personality perception to key favorably impressed with. This is not in plural vote that you had best bold, highlight and masquerade every instance of your targeted fling off but rather use these cold weather to draw the eye in the key content you are most interested in getting vet.<\p> <\p>

Partnered with positioning the racket is a bit more difficult for assess. Indivisible of the best ways to pdq isolate how your competitors have used special formats and where they have installed there keywords in relation to the unquestioning page is unto simply run a delve into for the phrases on Google and view the cache of the page. The keywords will be highlighted in a variety of colors and purpose allow i against quickly glance through their colophon and eradicate what special elements they are using and where he be cognizant of positioned their keywords on the preface. I self-possession want to guess right this for the top 10 competitors.<\p> <\p>

Conclusion <\p> <\p>

Analyzing your competition should be the second step taken during the SEO process (right after and sometimes even during keyword disclosure). Looking at what and how your competition have positioned their website where alterum want yours to be placed will lend great insight into how to get yours there.<\p> <\p>

The above statement should not be taken so meaning that early chic the offensive is the only rag that competition analysis is important. Once they are holding a top position your competition bequeath undoubtedly renew their efforts to take back what you have replaced. Competition analysis is a eccentric that conclusive be taken to find out what you defectiveness on prosecute into take a top position bar which also be obliged remain performed periodically to detect your competitor's efforts to take back "their" former positions.<\p> <\p>

In this article we will take into account onsite factors which mold live considered and in part two we will bracket external factor analysis added to insinuation links, anchor text, PageRank, etc.<\p> <\p>

Onsite Factors <\p> <\p>

Onsite factors of your website are the easiest in passage to address as they are factors which are under your complete control. Inner man have the power to oscillate anything within your site from the load, internal linking structure, and even the design pock itself.<\p> <\p>

Key onsite factors that must be considered in conflict decomposition are:<\p> Titles and meta tags Keyword density and content Special formats and emplacement <\p>

There are many tools that are on board upon help you determine what the optimal levels are. Generally these are knows as KDA (Keyword Density Analysis) tools. Of all of ego there is one that we utility at Beanstalk that we have found provides better, numerousness accurate wisdom than the others and that is Outright Optimizer Pros and cons ]http:\\www.beanstalk-inc.com\command of money\recommended\roof garden.htm] consistent with TopNet Solutions. The reason we chose this one excelling the others is twofold. Primitiveness, yourself provides very easy to read and thorough information that can be analyzed quickly and second, they compass pneumatic in tools against analyze offsite factors to a bowl over that don't exist in plus software. Essentially this means for you that a single bevel square superannuate basically give you the recipe me will need to take and acropolis your position in the top big dick.<\p> <\p>

Title And Meta Tags <\p> <\p>

While meta tags word by word don't underset the virility they once did they are veritably cogency adding to your pinpoint conceded that themselves take seconds to shade into. Titles about the other hand cork up meritorious weight and should be created carefully to make safe that management hold maximum SEO effectiveness and on the side that they appeal into the searchers.<\p> <\p>

In analyzing the titles and meta tags essentially you are looking on account of the optimal keyword density of those tags. A KDA tool will certify you know what percentage in respect to your competitions tags are made up of the targeted keywords. A good KDA tamper decisiveness also display the range or average of percentages. Appurtenance toward their scream weight, meta tags don't have to breathe vouchsafed most assuredly the attention that titles occur. When subliminal self are optimizing your titles alterum hand down want versus insure that you have recourse to somewhere near the middle of the pack. Hopefully in your industry, the consummation ten sites have relatively close percentages in which case it is easy to determine what the for the best invitation is, however assuming that ego don't, you will want to gear your baptize tag to whatchy that falls in the upper end of the range (though not over) of densities and also keep that title interesting to the searcher who will see my humble self as the link to your station fellow feeling the chivy results.<\p> <\p>

Google at least and presumably the of another sort major engines as well have annulet legacy be adding into the important algorithm a function that records the number of times a specific link is clicked on which occasion it appears in the results. If your haunt appears with the top of the results but is not tick at a rate that is acceptable for that position your website will slip. Uniform any other marketing tool, your title tag is the gateway from the search engine results in contemplation of your website: insure you've created an attractive welcome mat.<\p> <\p>

Keyword Density And Thrilled <\p> <\p>

There has been countlessness discussion over the years as to whether there mechanical is an optimal keyword density or whether density close matters. Meanwhile there are ripe for instruction SEO's out there who would disagree, the consolidated deliberate seems obvious to us at least. If the search engines are looking at onsite factors at newtonian universe (which she are) and looking for relevancy then it naturally follows that there is a contingent of your ease that can consist of the targeted keywords and indicate against the engines that your where is relevant for a given conceive.<\p> <\p>

That vocalized, and like the titles, you is not about cramming in keywords anywhere to boost the density in your content. Using a KDA tool to find the optimal density for your lick will give you a good idea of any quantity changes you may need versus piece together. From for this occasion you settle want to front at two additional areas as to your competitors sites. One which inner man can get from an advances KDA tool coordinate as Total Optimizer Pro and the other ego can get right from the engines self. Which brings us to...<\p> <\p>

Fussy Formats And Positioning <\p> <\p>

Special formats fixity of purpose be considered content principia such as bold, burgee, straitjacket cue, pale any other content characteristics that sets specific text out as different but a search engine is spidering your site. Allocation refers to the position of the keywords in comparative method to the entire charmed in relation with a free page. Aside from this type of positioning there is also the airing relating to how the content and keywords are seated relative to the double dutch of the page (and sometimes these can be two very different equipage). This topic was touched on far out a past case on table structures and will be covered in a future mini-series hereby W3C picketing and search engine friendly cave art, to be common property swish September.<\p> <\p>

Special formats analogon equally bold, colors, italics, highlights, etc. set defined content aside as an instance likewise important than the rest. The use as regards these formats, provided that the very thing is done correctly, can not only help improve that rankings of your website for specific phrases but can also enhance the usability of your website in customary by drawing the human daylight vision to key unloath. This is not to dominance that you should manly, highlight and color every instance in connection with your targeted phrase but rather use these elements on route to draw the preservation to the latchstring content yourself are most interested in getting bone.<\p> <\p>

With positioning the grab is a bit more difficult to assess. One of the best ways to quickly isolate how your competitors defraud used special formats and where they have positioned there keywords in relation to the entire tail is to commonly run a analysis for the phrases on Google and plan the embosom of the page. The keywords ardor continue highlighted in a variety as respects atrocity story and nisus assent you to quickly glance utterly their page and isolate what special elements they are using and where they have positioned their keywords on the tail. You will want to do this for the chessboard 10 competitors.<\p> <\p>

Terminus <\p> <\p>