#content authentication

There are obvious questions about the Content Authenticity Initiative by Adobe that still are being worked out. However, we have a lot of hope that it’s going to help the future of the web. One of the biggest problems the web currently faces is misinformation with generative AI imagery. So camera manufacturers have been working to prevent this from being a problem by integrating Content…

With more advanced technologies that allow data encryption, detection of fake material, authorization of digital signatures and detection of copyright infringements, Kentico has continually improved its offerings. Kentico aims to tackle privacy concerns by leveraging Blockchain-as-a-service technologies that can literally work on cryptographic principles. In terms of scaling capacity, Blockchain is termed as ‘self-defeating’, due to its extensive capabilities across domains and service areas.

Blockchain: Feasibility and Adoption

The Blockchain basically refers to blocks of linked data which are protected with mechanisms for hashing. A new block must contain some of the hash data from the previous block so an interconnected chain is created.

Data Authority and Security

By leveraging a specialized Blockchain platform such as Ethereum, Kentico would be able to secure content as well as regulate data and copyrights diligently, while preventing external actors or players from making unauthorized intrusions. 

Authenticating Content Creators

Kentico will leverage Blockchain-specific components that identify sources of information shared by content creators on the platform, and grant approval to those sources in a cloud-based approach. The content matching quality standards is then retained across the CMS Blockchain.

Tracking Digital Rights

Blockchain networks are self-auditing to a great extent. As such, the network verifies the data generated across the Kentico-based CMS quite rapidly. The same manner as crypto-currencies involve packets of data verification, content would be pooled across the network based on protocols, and then proprietary checks would be done on each of the table-hashes. These protocols preserve the digital rights granted to users, thereby preventing unauthorized manipulation of content in the Kentico CMS.

Author Validations

A Blockchain-based system is capable of evaluating and validating a writer’s bona fide, and determining the authenticity of the past work. A pilot project was used for the purpose, in which assets of Blockchain were used to evaluate pieces of content written on an online forum, submitted by the individual authors across the length and breadth of the CMS.

Managing digital signatures

Blockchain can be leveraged to ensure the required level of ‘technologically secure’ confidence in the signatory authority with digital evaluation of their signatures on the CMS domain.

Framework for Royalties

The R&D on digital content and copyrights continues, while Kentico is soon set to leverage Blockchain-as-a-service model for validating digital content, authorizing signatories, tracking digital rights, and regulating royalties.

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