#consumer benefit

I just published a one-page guide on Scribd called 'The 4 Links of Marketing that Matters'.

This is an ultra-simple guide for arranging the four types of information found in marketing that addresses a customer's needs and compels action. The four-link chain is a simple mnemonic device that guides marketers in constructing stories about what happens when a customer purchases a service or product from a credible service-provider or vendor. I created this device to aid my own copywriting work and recently shared it with a group of entrepreneurs during a presentation on marketing. This is an original learning tool created by Salvo Communications. Enjoy, my high-EQ marketing communicators!

You already knew electric cars were gorgeous and incredibly innovative. But now there's proof of how good they are for your pocketbook: 

Under current utility electric vehicle (EV) tariffs, it is always cheaper to recharge an EV than to fuel a conventional gas-powered vehicle, according to a new study released today by Northeast Group, LLC. The study benchmarked and analyzed the first wave of EV-specific tariffs launched by electric utilities across the United States.

"In all scenarios we studied, the costs to recharge an electric vehicle were cheaper than fueling a gasoline-powered car. In the most likely EV charging scenarios, costs were approximately one-tenth to half the costs of fueling a conventional vehicle with gasoline," according to Northeast Group, LLC. The cost analysis looked specifically at "fueling" expenses, and did not consider other operating costs of vehicles.