3 Marketing Ideas For Contractors
Working as a general contractor is a great way to help others live better while also earning a healthy paycheck, but it can also be challenging to find business when you work on your own. Independent contractors often find themselves competing with large contracting firms, and this can make it difficult to stand out in a crowded market.
Thankfully, there are some marketing strategies you can use to earn more business and build upon your personal brand’s reputation. Below are three marketing ideas for contractors to help you out:
1. Know How to Ask for Referrals
When it comes to marketing for contractors, word-of-mouth marketing is still vitally important. As a result, make sure you know how to ask for referrals when you finish some work for a customer.
You don’t have to outright ask for referrals, but you can provide some of your business cards to current customers and let them know that you service the area. If a customer talks with a friend or family member who is looking for your services, you’re more likely to be referred.
Additionally, consider creating loyalty referral programs. For example, you can offer a discount on a customer’s next service based on how many referrals they provide.
2. Work With a Marketing Firm
Contractors are often very busy, meaning they may not have the time needed to devote to marketing their services. On top of that, digital marketing in the age of the Internet requires an understanding of how search engines work, how consumers shop for service providers, and how to position a business for success online.
To take advantage of digital marketing opportunities, consider partnering with a firm that specializes in marketing for contractors. A digital marketing firm can handle all the details of online marketing for you, and the professionals you partner with will also understand how to best position your services in a competitive field.
3. Engage on Social Media
Another way to market your contracting services is to simply engage with people on social media. You don’t have to blatantly advertise, but instead, you could chime in on conversations to offer helpful advice on topics related to contracting work. This can help you establish brand authority as well as potentially bring in more business.
Read a similar article about contractor invoicing software here at this page.
