#connectx

Ngày nay, với sự phát triển mạnh mẽ của công nghệ thông tin và Internet thì khái niệm WiFi đã không còn xa lạ với chúng ta, nó xuất hiện hàng ngày ở mọi nơi công cộng. Với thói quen sử dụng nhiều thiết bị di động của người Việt Nam nói riêng và công dân toàn cầu nói chung, thì WiFi Marketing dần trở thành xu thế bởi tính tiếp cận trực diện và đúng thời điểm của người tiêu dùng.

Nhiều doanh nghiệp đã ứng dụng WiFi vào quảng bá sản phẩm, dịch vụ để tiếp cận khách hàng. Vậy WiFi Marketing là gì? Cách sử dụng WiFi Marketing như thế nào để khai thác và tiếp cận khách hàng? Cùng tìm hiểu với ConnectX ở bài viết dưới đây nhé!

Netflix 在單機服務 400Gbps 的影音流量

在 Hacker News 首頁上看到 Netflix 在 EuroBSDCon 2021 上發表的投影片：「Serving Netflix Video at 400Gb/s on FreeBSD」，對應的討論則是在「Serving Netflix Video at 400Gb/s [pdf] (freebsd.org)」這邊可以翻到，投影片的作者有在上面回答一些問題。 投影片在講的應該就是 Netflix 的 Open Connect。 主要是因為 Open Connect 的伺服器是放到各家 ISP 機房，在單一 IP 且單一伺服器的限制下，要想辦法壓榨出最高的效能。 硬體是 AMD 的 EPYC，在先前的版本可以達到 240Gbps，經過分析與嘗試解決了一堆問題後，最後是在原來的 AMD 機器上跑到了 380Gbps (另外有測 ARM 以及 Intel…

If you’ve never worked inside an agency or with an external agency partner, you might not feel like you really understand what an agency does.

Many clients came to us and asked, “I have a strong marketing executive team, why do I need an advertising agency to help us with a media buying solution?”

That is a good question. Even we keep asking myself, why do we exist? What motivates ConnectX and our people who work there? Most importantly, how can ConnectX help you build your brand and business?

Well, we consider a series of questions here. If you answer yes to at least one of these questions, that suggests you may need to hire an agency.

Do you lack the resources or capacities to get the job done?

For example, when you want to do advertising for your brand, your team may need to figure out what percentage of the budget should be allocated to digital and how much to outdoor billboards.

Which media method is the best choice for your current promotion stage? Do you have a scientific method to work that out? By exposure? By media rate? Or just by habit?

People who usually travel by train would think road billboards are not a good method to raise brand awareness because they take less time on roads and vice versa. People usually estimate advertising effect based on their own lived experience. However, the notion is one-sided, we all have unconscious biases in our thinking.

As an agency, we have a scientific methodology to assess and measure data rather than “I think”. We calculate the exposure rate for each region and media method, then work out the detailed demographics to help advertisers target their audience accurately.

Does your internal team lack the necessary experience?

It may be a matter of fact that you don’t have the budget or desire to hire full-time staff internally to address capability gaps. It usually takes a team at least one year to accumulate the appropriate capability and knowledge of the media industry.What is more, if you want to target Chinese customers, things would be more complicated, as the segment customers have a totally different culture, mindset, and purchasing behavior.

In addition, you must understand how China social media advertising works, because they have very popular local versions for social media in China market. For example, “Wechat” = Facebook, “Weibo”= Twitter, and “Youku”= YouTube. As a result, you need a marketing agency to help you navigate this landscape, and your internal team can focus on your products.

Do you lack new, innovative ideas and a fresh external perspective?

I would challenge you to ask yourself, “Do I really understand my consumers and competitors?”As an internal team member, you may have a strong emotional connection to your product and brand, they might be your “children”. As an outsider, we observe your product and brand from the customers’ perspective and we observe your competitors from an industrial landscape perspective.

While you understand your product far better than us, we’re likely to understand your customers and competitors better than you.

If you’ve answered yes to any of these questions, you’ve identified at least one business reason to look for a trustworthy agency to help with your problems. An external agency is able to augment your resources and capabilities in a cost-efficient way to develop inspiring, strategic and effective marketing campaigns.

So basically, an agency partner fills your internal gaps and helps you build your brand and improve your marketing. As an agency, we have the insight, expertize, experience, and resources that you may not possess. As a data-driven marketing and advertising agency, we know how to plan, measure and optimize the effect across all the brand’s marketing touch points. ConnectX has achieved media transparency by allowing advertisers to:

Select the best-performing media channels and vehicles

Know how much they are paying for media services and data

Know where their advertising is landing

Know who it is reaching and how effectively

Make better decisions on future investment