#conceptgram

Short after the first pic posted on Instagram, the project went viral in 2012, and now they have more than 3,5M followers. And their iconic work became discovered by artists, journalists, advertisers, and millions of outlets, ads, and Instagrammers used their pic, or copied the iconic hand-in-hand style.

The recipe is easy: if you want to be an Instagram star, just start taking pictures of your annoyed girlfriend. Now, it’s your turn, #followyoutoo @muradosmann on Instagram!

Sanne Couprie, a photographer from Amsterdam, started documenting the after-mouth life of gum from what he found on the street. When you say ‘ouch’, he says ‘yay’ and then ‘yeah’. The traces of teeth marks, the hair or leaves stuck in the gum, or the gum that is stuck in the gaps in the sidewalk, the freshly spat gum or the old solid ones, the footprints of the unlucky pedestrians - these are all stories explored by Sanne.

Start to play a guessing game today with this chewing scum – follow @chewingscum on Instagram!