#comstock park

Press Release

Comstock Park, Mich. ... Perrin Brewing Company announces the release of Disco Knights New England Double IPA, a hazy new brew that’s hopped to the max. Find Disco Knights at the Pub now on draft and in 6-packs of 12 oz. cans, with statewide distribution coming soon.

Disco Knights NEIIPA (8.5% ABV) is a groovy new brew, crafted with far-out hops for immensely juicy, tropical and ripe fruit flavors. Soft on the palate, but never on the vibes.

“What we love about disco is how over-the-top it is,” said Lindsey VanDenBoom, Senior Marketing Manager at Perrin. “Disco Knights was made to reflect that funky, flashy disco attitude, with huge, juicy flavors that will make you want to bust a move.”

Disco Knights is part of the Side Hustle series, a small batch program that allows Perrin’s brewers to creatively explore new ingredients and techniques. Perrin releases a new Side Hustle Series beer every other month.

Boogie down to the Pub and try Disco Knights before it’s gone. Contact Lindsey VanDenBoom at [email protected] with questions or sample requests.

Press Release

Comstock Park, Mich. (March 2, 2021) Perrin Brewing Company announces an exciting reimagining of their year-round IPA offerings. Two new IPAs - 59-10 IPA and Double Pay IPA - will join the brewery’s lineup, and the Pack of Perrin variety 12-pack will undergo a fresh update. These new offerings will be available March 11 at the Perrin Pub, with statewide distribution to follow.

Taking its name from the brewery’s Comstock Park address, 59-10 IPA (7% ABV) is a celebration of Perrin’s Michigan roots, and the local craft beer community. It’s a traditional IPA with a modern twist - a blend of old-school and new-age hops are perfectly balanced with a sweet, malty backbone. 59-10 will be available on draft and in 6-packs and 12-packs of 12 oz. cans.

New Double Pay IPA (8.5% ABV) will also join the Perrin year-round lineup. With double the hops and double the specialty malts, this beer makes you feel like you're earning double pay. Double down on hop flavor with Double Pay IPA on draft and in 6-packs of 12 oz. cans.

The Pack of Perrin IPA Variety 12-Pack will be updated to include 59-10 IPA, Double Pay IPA and Low Rise IPA, a crisp, easy-drinking 100 calorie IPA.

IPAs are a favorite style among Perrin’s brewers, who love working with bold hop flavors to craft delicious Michigan-made beers. Try 59-10 IPA, Double Pay IPA, or get your hands on them both plus Low Rise IPA in the Pack of Perrin Variety 12-pack. ... 

Press Release

Comstock Park, Mich.  ... Perrin Brewing Company will release a Night in Perrin-Dise Tiki IPA (7% ABV) on May 20. Part of the Side Hustle Series, A Night in Perrin-Dise will be available on draft and in 6-packs of 12 oz. cans at the Pub, with statewide distribution to follow. This Tiki-inspired IPA is brewed to combine two of the Perrin team's favorite things - Tiki drinks and IPAs - with flavors of pineapple, orange, lime and spices. To celebrate the release, the Perrin Pub will offer a special menu item - Tiki Tacos. Wear your finest Hawaiian print shirt and try A Night in Perrin-Dise alongside jerk-seasoned smoked pork tacos with pineapple citrus salsa, lime sour cream and queso fresco on toasted flour tortillas. Available while supplies last. “Tiki is all about tropical flavors and having fun,” said Senior Marketing Manager Lindsey VanDenBoom. “Add sweet fruitiness to sour citrus with a hint of spice, and you’ve got yourself A Night in Perrin-Dise. The cool thing is that all of these flavors are derived from hops.” Also coming to the Pub on May 20 are Call Me Hazy Tropical IPA and Albino Alligator. Call Me Hazy Tropical IPA offers fresh, tropical stone fruit aromatics, with hints of coconut, passion fruit, mango and lime. Call Me Hazy Tropical is part of the Call Me Hazy rotating IPA series. Albino Alligator is a nitro white stout so creamy, you’ll do a double take. Try A Night in Perrin-Dise at the Pub, or find it in 6-packs at your local Michigan craft beer seller. Click here to see the latest taproom updates. Follow along with Side Hustle Series details on the Facebook page here ... 

Press Release

Press Release

Comstock Park, Mich. ... Perrin Brewing Company announces the annual release of No Rules Vietnamese Imperial Porter. No Rules Day is one of the Perrin team’s favorite days of the year and they are pleased to keep the tradition going, even if the celebration cannot be fully in person. Online ordering of the esteemed beer will take place for one day only, April 10, from 11 a.m. to 4 p.m.

No Rules Vietnamese Porter earned a bronze medal at GABF 2020. The rare, once-a-year release is brewed with coconut, cinnamon and turbinado sugar, then laid down and aged in bourbon barrels for several months. The result is a gigantic, 15% ABV brew that’s deceptively smooth and subtly sweet. Over the years, No Rules has earned a stack of accolades, including a RateBeer ranking in the World’s Top 10 Imperial Baltic Porters of 2016, and the World’s Top New Beer Release of 2015. In 2018, it was deemed one of the Top 5 CANarchy Beers to Drink by Forbes Magazine.

Connor Klopcic, Perrin’s Director of Brewing Operations, said, “Originally released in 2015 and selling out within an hour, this beer has evolved into Perrin's most sought-after beer. It was originally brewed as a middle finger to the idea that beer should be true-to-style and always stick to the rules. There were No Rules at Perrin while making this beer, and No Rules has a complex flavor profile that is always changing as the beer ages or warms in your glass.”

In addition to No Rules 2021, Perrin will offer other exclusive items online. Here is the full list of offerings:

No Rules 2021 / Unlimited

No Rules 2020 / Unlimited

No Rules 2019 / Unlimited

No Rules 2018 / Unlimited

No Rules 2017 / Unlimited

No Rules 2016 / Unlimited

No Rules 2021 Ferris Coffee Variant / 4 Bottle Limit

No Rules 2021 Chocolate Raspberry Variant / 4 Bottle Limit

No Rules 2021 Molasses Ginger Variant / 4 Bottle Limit

No Rules 2020 Coffee Variant / 4 Bottle Limit

No Rules 2017 Scotch Variant / 4 Bottle Limit

5-Bottle Suitcase / 2 Package Limit / (This is a collection of No Rules 2016, 2017, 2018, 2019 and 2020)

2-Bottle Specialty Box / Unlimited  

Malted Milk Ball / Unlimited

Perrin Reserve / Unlimited

Roeselare / Unlimited

2021 Glassware / 4 Glass Limit

*prices do not include tax and deposit

The online order form will be accessible on April 10 here. Bottles of No Rules 2021, vintage variants of No Rules and other exclusive offerings will be available on a virtual “first come, first served” basis. Payment will be made online and followed by a confirmation email, then orders will be made available for pick-up from the Perrin Pub April 24 – May 8 between the hours of 11 a.m. and 8 p.m. Please note: orders will not be shipped and must be picked up during this two-week time period. Virtual guests who place large orders will be contacted to coordinate a pick-up date and time. Click here to see more ordering and pickup details for Pub Club Members and for the general public.

The Perrin Pub is now open at limited capacity. To see Pub details, click here.

Perrin Brewing is pleased to continue the tradition of No Rules Day, a beloved yearly event since 2015, by inviting craft beer lovers to reserve No Rules Vietnamese Imperial Porter online for one day only on April 10. 

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Press Release

Comstock, Michigan – The highly anticipated return of Bell’s Oberon Ale is almost here, officially kicking off its 2022 season on Monday, March 21.

After spending the past two years celebrating virtually and at a distance, beer fans are more than ready for this annual holiday, signaling the end of winter, whether Mother Nature always agrees or not. Midnight tappings will offer those first sips of summer launching a week-long celebration at bars, restaurants, and retailers across the country.

“This may be a long-standing Bell’s tradition, but it also showcases an incredible amount of hard work,” said Carrie K. Yunker, Bell’s Executive Vice President. “There are so many across this state that benefit from our fans’ shared passion for this beer. To see this state come alive after a long, dreary winter, it’s truly inspiring and uplifting to see.”

As we all reach for the sun on Monday, I hope others will join me in sharing appreciation for everyone who has had a hand in making this happen,” she added. “And we may just have one other surprise to share on Monday, so stay tuned.”

Second only to Bell’s highly regarded (and year-round) Two Hearted IPA in sales, Oberon offers a highly drinkable 5.8% ABV. A classic summer beer, it’s perfect for the backyard, while cheering on your favorite team or just about any summer pastime.

Oberon is summer, so go ahead and reach for the sun starting Monday.

Bell’s American Wheat Ale will be available in all its regular packaging options (draft, bottles and, cans) through August across Bell’s distribution footprint except in Arizona and Florida where Oberon is enjoyed year-round. New for this year will be the addition of 19.2 cans; look for that limited offering in June.

Celebrating in Kalamazoo Bell’s pub, the Eccentric Café in downtown Kalamazoo, will open at 11 a.m. on March 21 (this celebration is 21+ all day). There will be live music, a delicious Oberon-inspired food menu, multiple Oberon variants (think cherry, pineapple, habanero, and others), games, a sailboat and, more fun. Free Oberon Day brewery tours will also be held on Oberon Day at Bell’s main brewery in nearby Comstock. All spots are currently spoken for, but fans can email [email protected] to add their name to a waitlist.

More Oberon (summer) fun to look forward to

Returning as a limited, specialty release, Tropical Oberon (5.8% ABV) will begin shipping in mid-April. Brewed with mango, guava, and passion fruit this version of everyone’s favorite summer wheat will take you to new shores. Mini drink umbrellas sold separately.

Oberon 5L mini kegs will ship in June with a brand-new design for 2022. More details will be shared soon.