What Should Business Do with Growing Mobile Screen Sizes?
As size of the screen grows, number of "phablets" (big-sized smartphones, also called "phone+tablet") also grows. How should companies and brands react in this case?
Аnalytics from US Statistics say that today there are more mobile phones on Earth than people living on our planet.
Experts say this doesn't matter, because mobile phones and tablet are spread not in an equal proportions.
If you take a brief look at the market you'll see that as for Jan. 2014 almost 315 mln people were owners of smartphones. Up to 2018 IDC says there will be sold at east 6 times more smartphones than both PC and laptops. Each smartphone's user spends 147 minutes with his or her phone on average.
PhoneArena says that most of the popular smartphones are between 4,7 and 5 inches while those who use phones with more than 5 inches still count to be a significant group:
Wha should brands and developers do as mobile market grows and screens grow as well?
What happens on mobile apps market
You probably don't know this, but only 14% of users surf the Web via mobile browsers. Mobile apps are widely used (up to 86% of smartphone owners), 32% of the use games and 17% use Facebook app mainly.
As to the end of 2013 mobile gadgets were used by 25% of owners to rich Internet while in 2012 there were just 14% of them.
This is how TOP-25 of popular mobile apps looks like for US market:
As you can see, social networks and content-aimed services as well as shopping apps and info-services are in the top of this list. And all these apps are designed for big screens for both new Androids as well as new (6 and 6+) iPhones.
What B2C/B2B companies can do
If your company works with consumers on a daily basis (e-commerce, delivery services, news-making, entertainment online services, media startups with mobile apps, shopping and fashion etc.) and you target audience widely uses mobile apps and web— this is the time to check your apps and services for compatibility with this new fancy big screens. Because you never know when more than a half of your customers start using "phablets".
Main points to check up:
they should be native and work in a proper way on big screens;
UX / UI should keep integrity of all its visual components on big screens;
no black stripes or mistakes while working on a smartphone with screens starting from 4,5 inches;
navigation inside app as well as submitting / editing content in it should be the same on different screen sizes.
If you'e noticed that mistakes and problems have become a regular "feature" of your existing mobile app, — it's time to make revision and develop a new app which will be 100% compatible.
Before Nov. 1st end us an email, use promo-code TMBLR in your email — and you'l get 10% discount for developing a native mobile app for your company or brand.
Got interested?
Email us on [email protected], use «Developing an app via TMBLR» — and get a discount for both mobile apps for new Android-smartphones as well as for iPhone 6 / iPhone 6+.
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How to Make iOS Useful for Pizza Makers: Bocconcino App
Componentix worked for this pizza-maker as a contractor, and we'd like to tell you a bit about Bocconcino iOS app. This case can be useful for those who want to make an app for your own food business.
What You Should Implement
Main triggers for users' attention include quick and convenient process of making new orders, big and bright pictures of pizza or any other food in you cafeteria or restaurant as well as full list of dishes and processing / delivering orders for clients.
One of the most useful options is an ability to make an order without making a call to service-manager.
Also it is useful to provide "Favorities" list and previous orders to look through them. That's what Bocconcino app should look, and that's the way we've decided to design it.
Also it's useful to implement:
regularly updated menu list with all the dishes and drinks for visitors and those who make an order for pizza delivery via a mobile app
ability to make an order with pushing just one button in an app (this makes working with orders and managing client's cart of orders much easier)
slick and easy navigation with history of previous orders
map of the restaurants as well as geolocation and fast local search for making an order or booking a place / table for two etc.
Gamification Makes It Better
One of the ways to make a better restaurant's app is to add gamification. We made it by providing a Pizza Spinner — for those who don't know what to select among all the sorts of pizza available.
Key Options
Besides the options mentioned above we'd like to recommend several more tools to reach a higher level of interaction from clients:
seasonal price-cuts as well as offers of the week
«Pizza of the day» as well as «Favorite dishes» or drinks or whatever you offer to your visitors
client's personal profile
loyalty program
«Can We Get The Same?»
Componentix doesn't update or support this Bocconcino app anymore, but we can develop the same kind of app for any network of cafeteria, pizza restaurants, bars or night clubs or any other kind of such places where people can grab a bite, have a linch or spend time with friends while having a tasty pizza.
We make design and code development as well as back-end server support, special promo-site for an app and app marketing on-demand.
To start working with Componentix just send us an email with key parameters and request on [email protected].
There is nothing like soccer — this is what all the soccer fans are sure about. They followed all the games of the World Cup, FIFA-20146 and now it's Premiere-League, so welcome to the United Kingdom.
Footsy allows you now only to predict scores but also to follow the championship's calendar and be easy for making new bets.
Componentix designed, developed and tested Footsy app as a contractor. We've been testing it during The World Soccer Cup in Brazil and helped to release it when games of the Premier-Leage started.
The main tab of this app shows you statistics and predictions of the results.
The second tab contains to all the games' calendar as well as scores and matches between predicted and real results.
The third tab shows the current user's rating in the table comparing to friends who also use this app.
And the last tab is for options and authorisation via social media profile.
You can make your bet for the results of any game during the whole period of the championship in the UK.
