#complete brewery setup

If you’re dreaming of opening a microbrewery in India, you’re not alone. We’re Prodeb — one of the country’s largest brewery equipment manufacturers — and we talk to new founders every single day who are excited about the craft beer movement. But the first big question everyone asks is:

“Which are the best states to open a microbrewery in India?”

And that’s exactly the right question to start with. Licensing rules, customer behavior, tourism, competition, and business costs vary dramatically across states, and choosing the right one can make your launch smoother, faster, and far more profitable.

Based on what we see on the ground while installing breweries across India, here’s our no-nonsense, experience-driven guide to the most promising states for your brewing journey.

1. Karnataka — the original craft beer heartland

If you’ve ever hopped through Bengaluru’s brewpubs, you already know why Karnataka tops this list. The state was the first in India to formally regulate microbreweries, and that early start created a mature, well-informed audience.

Why Karnataka works

Clear, long-standing policies

Customers who understand craft beer

Strong weekday and weekend crowds

Great testing ground for new beer styles

Prodeb’s take: If you want stability, experimentation freedom, and a market that truly “gets” craft beer, Bangalore is still unbeatable.

2. Maharashtra — big, diverse, and full of opportunity

Maharashtra isn’t just one market — it’s several rolled into one. Pune offers an energetic craft beer culture, while Mumbai gives you scale and brand visibility. Nashik brings a wine-influenced audience and relaxed vibes.

Why Maharashtra works

A young, open-minded consumer base

Cities with very distinct audiences

Steady growth of brewpubs

High demand for premium dining experiences

Prodeb’s take: Match your concept to the city. This state rewards clear branding and a strong food + beer pairing program.

3. Telangana — a rapidly expanding craft beer state

Telangana has seen a big upswing in microbrewery interest — especially with Hyderabad’s tech-driven crowd looking for premium hangout spaces. What makes it exciting right now is that it’s growing without being overcrowded.

Why Telangana works

Excellent demographic for craft beer

Young, high-spending consumer profile

More headroom for new players

Customers who enjoy experimenting with styles

Prodeb’s take: Hyderabad brewpubs often scale quickly. Weekends get heavy, so we see many installations opting for higher-capacity brewhouses right from the start.

4. Haryana — North India’s craft beer powerhouse

If you’re looking at North India, Haryana (especially Gurugram) is where the action is. The corporate crowd and high-density nightlife zones make this state incredibly microbrewery-friendly.

Why Haryana works

Strong corporate footfall

High-spending urban population

Popular brewpub clusters

Fast beer turnover and consistent demand

Prodeb’s take: Some of our highest-volume breweries operate here. If your focus is steady revenue and corporate events, Haryana is a top pick.

5. Goa — perfect for creative, experience-led breweries

Goa is not about scale — it’s about uniqueness. Tourists come expecting something fun, fresh, and memorable, which gives microbreweries a huge creative playground.

Why Goa works

Year-round tourism

Customers willing to try seasonal and experimental beers

Flexibility for quirky, themed brewpub concepts

Great visibility for new brands

Prodeb’s take: If your dream brewery has sun, music, beachfront seating, or experimental beer flights — Goa is where that dream fits perfectly.

6. Punjab & Chandigarh Region — high loyalty, low noise

The Chandigarh–Mohali–Panchkula belt and urban pockets of Punjab have become surprisingly strong microbrewery markets. Customers here value quality and tend to become loyal regulars.

Why Punjab works

Strong disposable income

Lower competition compared to metro hubs

High repeat-customer behavior

Balanced operational costs

Prodeb’s take: A great region for first-time founders who want healthy margins and solid neighborhood traction.

7. Uttar Pradesh (UP) — an emerging but high-potential frontier

UP is one of the most interesting states to watch right now. Cities like Noida and Lucknow are developing strong premium dining scenes, and consumers are increasingly open to craft beer culture thanks to exposure from neighboring hubs like Delhi and Gurugram.

Why UP works

Rapidly expanding urban dining culture

Young population with rising purchasing power

Noida’s proximity to Delhi-NCR boosts demand

Increasing interest in premium F&B concepts

Prodeb’s take: Noida and Lucknow are the hotspots. If you’re early and establish a strong concept, Uttar Pradesh offers large-scale potential as the market matures.

Final Thoughts from Prodeb

Choosing the right state is one of the most important strategic decisions you’ll make. But the journey doesn’t end there. Success comes from:

Choosing the right brewhouse capacity

Designing a smart, efficient layout

Maintaining consistent beer quality

Offering an experience that keeps people coming back