#competitive intelligence

Knowing how your Twitter account performs is one thing, but to put those metrics in context, you should see how some of your competitors perform. With our free snapshot report, you can analyze and Twitter account – even your competitor’s! Try running a report for others in your industry to learn about their reach, who’s tweeting about them, and what they’re saying. You never know what you might learn.

Above: The social listening dance. 

Set up monitoring for keywords and competitors in your industry. See just how much of the conversation is about your brand – and then come up with a plan for how you can increase your share. This works especially well on Twitter, where you can understand what customers are saying about your competitors, as well as how much conversation there is about your industry. Share of voice is a great way to contextualize your other marketing KPIs. You can use our topic Trackers to be sure you’re capturing every mention of your brand, your competitors’ brands and relevant industry keywords.

Low competition niches are often hidden in plain sight. Look for steady demand, weak listings, and customer complaints that reveal missing features or poor quality, then position your product as the better solution.