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What Is Competitor Analysis | How to Do Competitive Research
A competitor analysis, also known as a competitive research project, is the process of identifying rivals in your sector and investigating their various marketing strategies and tactics. Utilizing this information as a point of comparison, you may determine your company's strengths and shortcomings in relation to each of your competitors. For more information, please visit our website today!
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How to Conduct Competitor Research that’s Actually Useful in the Cannabis Industry
How to Conduct Competitor Research that’s Actually Useful in the Cannabis Industry
By Celeste Miranda
When was the last time you thought about your competitors? When you enter the keywords ‘competitor research’ into Google — you’ll be bombarded with SWOT analysis templates, feature grid matrixes, and other genuinely unhelpful methods.
Think about the SWOT analysis: how can you tell what the true weaknesses are that your competitors face? It’s extremely difficult and almost…
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