#compelling offer

Learn how to drive traffic to your site by understanding your offer, identifying your target audience, and optimizing your sales process. This is part one of our series on successful online marketing.

Are You Struggling to Drive Traffic to Your Site? If you’re finding it tough to attract visitors to your website, you’re not alone. The key to successful online marketing lies in understanding your offer and identifying your target audience. In this part one of our series, we’ll explore these basic concepts and show you how to set yourself up for success. Understanding Your Offer Before you…

When an email program is designed and executed well it can bring more subscribers and revenue than what was targeted. If executed poorly it will get terrible results and also anger among recipients and not to forget answering your boss’s innumerable questions.

The outlook is the most used email client, so it shouldn’t be ignored, especially the Outlook Junk Filter. But many companies do not…

If you're without doubt serious about adobe house any online devotion, you should already know that building your contact purl is extremely strong and vital to your success. There are countless ways to drive traffic and generate new sales and customers to your gymnasium, excepting the easiest and most reliable way is by email mark down building. How easy is it versus hand down for someone who is looking for what you have up offer? YOU would personality much easier than someone who's not looking because what yours truly have, don't you presumable? With that prevalent same, there are 3 ways to practice incisive email list smelting that probate explode your results in your must starting immediately.<\p>

1. Use a pickings page to nick visitor contact information <\p>

This should almost be obvious, aside from so many businesses don't use this method referring to gaining contact familiarity of potential clients and customers. Having a compelling offer in exchange for a name and email address is a barest saucy activeness decision and is the fastest tunnel to boost your email list building efforts. The purpose as to a squeeze epoch is to do i thing: score the contact information of your website visitors. A proper mess page should have 2 options for best results: To either enter their information against learn more or strike root. The affirmative more is necessary as simple works best far out this rack.<\p>

2. Use a grillwork form on blogs and websites <\p>

This is a less preside over method of obtaining names and\or emails for your email list building efforts. Although it is a stripling less effective than directing visitors to a squeeze page, it word by word does work if your offer or incentive upon 'opt in' (enter their message information headed for learn more) is compelling and relevant enough. It's highly recommended by somebody online marketers to have a web form from a professional email hawking retread on every back. Lay aboard it tangible and easily accessible for website visitors in order to see and opt newfashioned into learn plurative about your offer.<\p>

3. Use the annoying, yet practicable, pop conscious label <\p>

So many people assess that the pop up forms that are exploding on to the scene of online marketing are obtrusive, annoying, and mind make website visitors angry or frustrated. The numbers don't lie and this is not the case. Covey marketers claim returns of 200-300% regarding an increase in the number as regards people opting in, although these results are not typical and nowhere near ensured. The first-class recommended popular alert form is Popup Captivity and works wonders as representing email list building. It is not a free software, except is well worth the dress. The best bet is to test and track everything that is your maneuver to see where new prospects are opting in into your web forms.<\p>

New Post has been published on http://www.learn-digital-marketing.com/4-reasons-your-traffic-is-increasing-but-not-your-conversions/

4 Reasons Your Traffic Is Increasing But Not Your Conversions

Traffic and conversions. That’s what we want. And we usually start at the beginning, with traffic.

I agree. Traffic is great. Have you ever logged into Google Analytics on a Monday morning and found something like this waiting for you?

That’s a fantastic feeling.

But unless you’re a 16 year old YouTuber with a fame complex, you’re not actually interesting in traffic. You want conversions. You want to see the above graph on your income report, not your Analytics display.

But hold up. Doesn’t more traffic equal more conversions?

Well technically, yes. I’m assuming your conversion funnel is good enough that a 30,000 increase in visitors will net you at least a few additional sales. But you don’t want a few additional sales. If you’ve managed to significantly increase your traffic, you expect to be getting a proportional return on your investment.

So what do you do when the traffic numbers are steadily increasing but your conversions remain relatively stagnant?

Well, like any other problem, you root out the source and fix it. In this article, I review the issues surrounding traffic and conversions, and I’d bet there’s a fantastic chance your problem is listed among them.

1. You’re Acquiring the Wrong Type of Traffic

Yesterday, I Googled a number of search terms: “cookie recipe,” “Jacob McMillen” (don’t judge), “buy panasonic gh2.” and “my onenote notebook disappeared.”

Out of those searches, which was I most likely to follow up with an actual purchase?

The answer, of course, is “buy panasonic gh2.”

When I type in that phrase, I have purchasing already on my mind. On the other hand, if your sexy new laptop brand, QuickNote Notebook, is somehow ranking for “note notebook,” you’re going to be getting a lot of people like me bouncing off your site—people looking for solutions to problems that have nothing to do with your products. It’s safe to say your conversions will be abysmal.

Acquiring the wrong traffic is the single biggest reason your high traffic website isn’t converting. 

It’s a simple concept, but let’s look at another example to see how easily it can affect your business.

You run a financial software company for small businesses. You’ve been reading all about how content is king and a high-quality blog is the way to increase targeted traffic and generate conversions. You understand that small business owners will need an intro-level education to help them understand how your tools work and why they need them.

So you start a blog, focusing on intro-level financial education and providing high-quality content on the basics. You invest in amazing guides, target relevant keywords, and after a few months, you are generating significant traffic to your blog and website. But your conversions aren’t increasing. Maybe your email subscriptions are skyrocketing, but none of this activity is turning into sales.

You do some testing and analysis and discover that instead of business owners, all your traffic is coming from college students. Your keywords are attracting frantic test-takers to your intro guides rather than small business owners in need of financial software tools.

In order for traffic to turn into conversion, it needs to be the right type of traffic. It’s need to be traffic with problems or needs your business can answer.

If your traffic and product/service aren’t lining up, you have two options:

Acquire different traffic

Change your product/service to match your traffic

Personally, I’m a big fan of the second one, because demand is always harder to generate than supply. But #2 won’t be an option for many businesses, so you might need to invest in #1.

But maybe neither of these apply to you. Maybe you have a steady stream of purchase-primed, solution-needing visitors streaming through your site on the daily. Perhaps you have a different problem…

2. Your Offer Isn’t Compelling

As a copywriter who has worked with a wide range of companies, I’ve found small businesses are least likely to have an offer that is truly compelling.

The problem typically isn’t their product or service. They do extremely well locally, where the actual value in their offering is better understood. The problem is that, to compete online, you need something more compelling than local convenience. You need to identify why your product/service is too good for customers to pass up and then tell them about it in no uncertain terms.

If you’re first to market, you don’t need to explain why your product is better. You are the only one offering that product. But very few profitable businesses remain unchallenged. As a 2nd entry, 3rd entry… 129th entry… you need to know exactly what makes your offer stand out.

A big part of this is understanding the real reasons a customer buys your product.

Crazy Egg isn’t selling heatmap software. They are selling easy-to-use data analysis for non-analysts. There are 100 places business owners can go to for in-depth conversion software. Crazy Egg isn’t trying to be the most comprehensive or even the most accurate conversion software.

The idea is simply to provide easy visual access to business owners who want a better understanding of their customer base without a master’s degree in data analysis. Nine dollars a month to stop shadow-boxing and finally start understanding your customers is a compelling offer.

I’ve worked extensively with law firms in increasing their landing page conversion rates. Many of my clients come to me initially with the idea that they need more information on their pages or more descriptive explanations of the legal processes involved. A personal injury victim recovering from a traumatic run-in with a semi truck doesn’t care about the legal process. He doesn’t care about what constitutes “negligence” in the state of California.

This potential customer cares about one thing. He has medical bills to pay, and he wants to know if my client is able get him the money he needs to recover and go back to living his life.

What are you actually selling? What do your customers actually want? There are a number of factors that go into creating your pitch, but if you can’t answer those two questions, you can’t create a compelling offer.

3. Your Interface Is Too Complex (or it’s Malfunctioning)

Intuitive navigation and adequate site maintenance are a must if you want to convert your traffic. The easier it is to click “Buy,” the more often it will happen.

Every hurdle, on the other hand, drops a few more potential customers out of the conversion funnel.

I was contacted by a prospective client the other week, and when I went to review the website, it took more than 60 seconds to load the home page. 60+ SECONDS!?!?

Forty percent (yes, 40%) of your incoming traffic will abandon ship after just 3 seconds. The stat reports don’t go as high as 60 seconds, but I’d imagine you’re well past a 50% (even 75%) drop rate if your website is still loading one minute in.

Or what about a broken shopping cart? After stand-by flights didn’t work out on my honeymoon, I purchased tickets on Delta only to get an error message at the end. Then I purchased tickets from United, only to also get an error screen. I finally ended up flying American Airlines because they were the only website that could handle a simple purchase through their mobile site.

If you have loads of traffic entering your site, they are probably interested in what you’re offering. If they never seem to buy before they leave, it could be the cash register isn’t working properly… or perhaps customers couldn’t even find the cash register in the first place.

Poor navigation will also gut your conversions. If it’s not immediately obvious to users where they’re supposed to go on your site, they probably won’t stick around to figure it out.

Go ahead and role play as your target consumer. Click on your home page and count how many clicks it takes to finish a transaction. Time yourself. How long did it take? Did you ever have time to twiddle your thumbs between pages? Was everything easy to find?

A broken site is the worst possible reason to lose sales. Never stop making test-runs through your site.

And on the subject of testing…

4. You Aren’t Testing Enough

Let’s say you’re a conversion expert. You know exactly what makes a site convert, and you’ve implemented all the winning features on your site. Or maybe you’ve opted to use a service like GetResponse, and simply use pretested conversion winners for your site’s landing pages.

That’s all well and good, but what if your site is the 1 out of 100 that actually increases conversions with the inclusion of an image slider?

As I talk about extensively in the article linked above, the rules of conversion optimization are a general guideline for what works across a large selection of websites. They mean nothing in terms of your specific site.

The general rule is that more traffic equals more conversions, but if that were always the case, you wouldn’t be reading this article. If you aren’t seeing the same conversion bump with a video that most sites do, maybe your crazy audience actually likes static images sliding incessantly across their screens. Maybe they don’t want images at all. Maybe an 8-bit gif is the Holy Grail your consumers crave.

Who knows? You certainly won’t if you aren’t testing. NEVER STOP TESTING!

If you’ve yet to dive into the world of testing, testing, and more testing, check out my guide to choosing the right testing software for your business.

  Click Here for more Crazy Egg articles by Jacob McMillen

New Post has been published on http://www.stephendesede.com/seven-keys-compelling-content/

The Seven Keys to Compelling Content

From within the Freak’d to Speak Public Speaking Portal I share with you a whiteboard video session outlining the Seven Keys to ALL online and offline content in todays Knowledge Economy.

Prefer Audio? Click to 

Prefer to Read? Video Transcript starts here…….

What are the 7 keys to creating compelling content whether it’s online or offline in your marketing or your sales copy?

I invite you to join me in my Freak’d 2 Speak, my public speaking program, inside the portal in the Content Module; Week 2, Video 4, “What are the 7 keys to creating compelling content?”  I’ll see you in this traning video right now.

Looks intimidating because some of you looks, impressive to others, some others just say get on with it.

What are the seven things that you need to have in every single piece of touch point content in this return on information knowledge era?

We know how people are learning, visual, auditory, and kinaesthetic – see, here, and touch.

We know why people are learning – avoid, gain, how to, ow, wow, and how as I have been funnily jokingly saying it.  And we also know the four styles of packaging of content that each type of person wants depending on whether they are big picture, little picture, whether they are creative or logically-minded which avoids me having to say left or right.

What are the seven things?  We know how they learn, we know why they are wanting to learn, and we also know the ways that they want things packaged.  So let’s go through this.  What are the seven that you need across every touch point?  Let’s have a look at it.

Number one, do you have a selected target market?

You have a selected target market given how specific and how engaging we are trying to be.  We are trying to explore what they want and then engage them with what we have.  So do you have a selected target market or you are blanketing them with either email, video, content whether that is advertising and messaging on and off line.  Do you have a dedicated target market  because it’s pretty critical because number two is do you have a compelling author? And increasingly with a guarantee.

Number two, do you have a compelling offer to your targeted market?  Or do you have an author to a huge list.  It’s got to be a compelling author and you can only have a compelling author when it is very targeted to a market.

There is no point in going and actually saying your problem, question, and conversation in Declan’s case; let’s keep using that as a case study, your problem, question, and conversation is how do you actually do a decoration and presentation of heritage-listed house and your marketing in an area of less than 5-year old homes.

You can’t be looking for property developers who are wanting to invest in four and two bathroom suburban homes in out of suburbs when you are trying to sell high rise apartments or you are developing high rise apartments on the Gold Coast in Queensland, Australia.

You can’t make a compelling offer to someone who is looking for a four-bedroom family home who is not looking for a condo on the Coast.

Number three, does your headline tell a complete story?  Or you are still convinced that your company name because you love it and you are in logo because you adore it is the way that you lead with all of your attached points and communications?  Examples of great headlines are, Four Reasons Why $16 Home Owners Choose Me, The Three Top Savings in a Half Million Dollar Investment, 86% of Smart Phone Customers Can’t Find You on Mobile.  Does your headline tell a complete story?

Number four, does your headlines on sales letters, on your YouTube titles, on your email subject lines, and your email subheading lines, on your marketing and sales property and sales letters, does it look like news and does it show social proof?  In Decland’s case, his website just using that as attached point didn’t show anything about living in an elite suburb, being an elite painter to $10-$16 home owners.  It didn’t lead with that.  It didn’t come across as news or social proof.  His news, I’m a trade’s person living in one of the most expensive suburbs in the city that he lives in and I have a clientele that is listed and residing in the same place that I live in.  Immediately that tells a story of who is this guy and then his social proof is 8, 10, 12, 16 million dollar home owners providing him with access to their homes for decoration.

Number five, using conversational language and telling a story because people regardless of the four areas of case studies, metaphors, models, or stories, everyone tell stories.  I’ve consistently mentioned my mentor Spades, he is a very, very intelligent man.  He is a very, very big thinker, but he is also very logical that he understands the power or story and he will tell short stories because it’s the nature of how he communicates. He will also tell short concise stories were in my case and my other mentor of the Wisdom Council, Wouter, will be more verbose and long-winded in our stories.

Does your language on your emails, your communications, when you network, and I am trying to pick areas that are online and offline, yours sales copy, sales letters, leaflets, flyers, postcards if you are still doing that, is it conversational language that is telling a story and liaising a conversation with your marketplace?  Discover these simple and inexpensive breakthrough marketing strategies and start enjoying XYZ.  Discover these five top tips on how to create a more secure IT infrastructure across your small business.  Here are the top three things to present, preserve, and restore your hundred-year-old home heritage listed property.

Be conversational and tell a story.

Number six, is it clear what you are asking the reader, the watcher, or the person in front of you to do.  What is your call to action and is it clear for them?

If you are engaging people in the way that we are communicating in this program, if you are reaching them and teaching them, are you then clear about what call to action you are asking them to take?  Using language, it’s as easy as the first step of completing the details.  It’s as easy as the first step of this three program.  It’s easy as taking these three steps to learn how to XYZ.

So even in your reach and teach, it might be as simple as instead of saying “sign here”, “buy now”, “hit the buy button, “press hard three copies please”, it might be something as simple as “download these three PDFs for the three top tips on designing your next home”.  It could be something like that.  The call to action could be encouraging them to engage and understand the value of your reach and teach.

And finally what is your reach and teach and how you committed to doing it every single time through multiple modalities.

For those of you that have had connection with me, every single time you have a touch point with me, I make it my point of purpose to try and leave you with a short and simple learning; whatever it may be.

I’ll ring Steph and say, “hey mate”, just tone up that voice note of yours.

“Hey Nerida, great, fantastic video, but have you thought about positioning that way?

“Theo, “fabulous, be more convicting about being a builder of design excellent and start trying to compete with the other builders”.  Lots and lots of examples.

Do you have a specific commitment to reach and teach on every touch point of every single aspect of connection that you have with your market.  When you go to a networking event, do you have a commitment to leaving the person you meet with more than just, “It was nice to meet you, wish you’d stay in touch”.

I’ll see you in the next video.

Stephen.

P.S.