#compassion-scad

Big companies have lots of departments within them. People complain to frontline workers although often they are not the one in charge specific matter. Because of it, efficient communication between frontline workers and other departments is important to achieve high customer satisfaction.

I have attended patent and intellectual property workshop this friday morning at gulfstream. We had lot of industrial students attending the workshop and proessor Schaffeld was also there. The workshop started by talking about different kinds of patent which is design patent and utility patent. Design patent is for the design, the appearance of a product. Utility patent is for the the function, what is inside of the product. Then we learned about researching previous patent to make sure what you invented hasn't been invented before. To do this you can either go to uspto.go or google patent search. Google patent search is easier for beginners but it is less informative. So it is good to learn to use the 'uspto' search system. Then we learned about over all process of resarch, filing patent, get approve and making payment. There were lot of students asking questions. Lastly the presenter pointed out how it is important, to always mark your work with copyright. All you need to do is to put © year+ creater's name at the end of your work. It will not protect you completely but it can be a proof at the court later to some extent. What I felt about this workshop is that, I was happy it was easier to understand since it is almost exacty the same as Korean patent law. As a foreginer some workshop is difficult to understand but this one wasn't bad. Second, I think as a designer I have learned a lot about contracts, rights, and what I can do to protect my work. It was definitely worth it to wake up early on friday morning.

The techniques on lateral thinking are extremely interesting to me. How changing your perception and your point of view can completely change the way you see a problem and the solutions you come up with. This image shows some definitions given by Dr. Edward De Bono, the inventor of the term 'lateral thinking' in 1967, who wrote these to clear up false claims on what this term actually means.

Over the weekend the team and I worked on coming up with solutions to the different strategic problems we found with the Savannah History Museum. We had some ideas from the past assignment, but we soon discovered most of them were for optimization, which meant we had to come up with a lot more for transformation. We each sat down and came up with 11 ideas which we later shared with each other and affinitized. After that we were able to move around the ideas and create holistic concepts which encompassed many elements and simple ideas to create a more complex one. It was very interesting to see the process in which we would work apart and then come back together, this allowed for the creation of very varied and diverse ideas.

From the lectures this week there was something that really got stuck in my head: the creative problem solving triangle. It really represents what service designers are and do. Its an interesting way of viewing the whole scope of what service design encompasses and the movement through many fields and expertise, that we as designers have. All of these feed from each other and create an endless cycle of iteration.  

Over the weekend, our team met, did some brainstorming and used quite a lot of post-its. We sorted through all our research and organized it into something somewhat cohesive with the aid of affinity maps, fishbone diagrams and four action frame works. It was interesting to see how all the observations turned into actual ideas and how the whole team had so many wonderful proposals to better the museum and actually make it attractive to visitors. This weekend we could really appreciate the value of working in a team, how ideas feed from each other and are complemented to create something amazing and innovative. 

By embodied we mean that actual people take part in the service representation and understand the service by being physically and emotionally present. Holistic means that the service parts, the service moments and touch points – when understood and experienced as a hole sequence – will reveal something about the service that cannot be accessed through the individual service constituents. A service walkthrough should thus be understood as a way of increasing empathy with the potential customer group.