Your little internet scrapbook.
This week, Facebook, Google and Twitter released their year-in-reviews for 2012. All of them revolved around largely the same topics- The US Presidential elections, the death of Whitney Houston and Gangnam style! This may sound pretty obvious, but it really oversimplifies the bigger picture- 72 hours of video are uploaded to Youtube every minute, half a billion tweets are made on Twitter everyday, and 1.2 trillion Google searches in a year!!
The point we're trying to make is that it isn't just about the amount of information that's already there on the web, it's the rate at which the size of that information is growing. And the growth isn't likely to stop. There's been a 566% increase in the number of internet users since the start of the millennium, and barely a third of the world's population actually has internet access! So, to put it plainly, there's a lot of information being pumped into the internet everyday, and we haven't even hit full throttle yet.
There is, however, one tiny little detail that people forget to mention when they talk about stats like these. Most of this information is time-sensitive. Simply put, most of the content on the web that people are consuming right now, is almost useless a week from now. So then why are there so many different aggregators that are trying to make sense of this information live, and offering you the content available right now, and so few of them (read nobody) archiving all the stuff that actually is worth consuming?Â
Don't get us wrong. It's not like we don't keep refreshing our twitter feeds every few minutes, in case we miss out on something, but if you had to build a little internet scrapbook of all the stuff that you'd like to keep and remember, would you really save something like this? While something like that may be interesting to a lot of people, it's not something that people would like to store in their memories. But the fact remains that most news is essentially an unfiltered narrative of what's happening around the world. It lacks value without context. And that's precisely what we're trying to avoid. We want to give you a stream that's filled with interesting stuff, one that can keep refilling itself. Not one where you're either waiting for something new or are bored enough to re-read what was on top yesterday.
And that's our motivation really. 36floors is about sharing the best links from across the web for others to discover and rate them, so that quality is an inherent part of the system.
So, the next time you share a link (on our site hopefully!) think about whether its contents and its context will be interesting and relevant to someone reading it a week from now. Remember, this is your little internet scrapbook, albeit one that you're sharing with a few billion other people, and what matters is not just what you put in, but also what you leave out.