#comm3550 cuingermany

There a few relationship management strategies employed to engage with the public. One strategy is offering season tickets to fans who will come to every game. The tour guides highlighted how it has become increasingly popular to get season tickets. The arena also practices relationship management with business. They offer full boxes for businesses to buy for a season. This helps with gaining community support. 

On the day we arrived in Stuttgart, we went on a history tour. Our guide was kind, humorous, and very informative.  As we walked, I noticed many examples of relationship management. Relationship management is a tool used by companies, organizations and governments that helps maintain a positive relationship between them and the people. On the tour, I noticed advertisements in major shopping areas intended to inform customers of deals and persuade them to shop in their stores. Also, in the market we went in there were many signs notifying customers of prices and identifying products. As an english speaker, I felt it was still easy to understand what I was observing and buying in the market. The simplicity of the market was great relationship management. We also passed a few churches on the tour such as the St Maria Kirche. A church can be thought of as an organization. There are many churches that practice the same religion. Many times they seek to work together and communicate ideas between each other about their faith and community service. This is a form or relationship management between organizations. On the tour we observed the old palace of Württemberg. It held the kings of Württemberg and often hosted many parties. The stairs in the old palace were designed so the kings that had too much to drink could ride horses to their bedrooms. The old palace was replaced by a new palace which is known today as Stuttgart’s Palace square. The guide mentioned many examples of relationship management between government and the people. For example, the kings hosted parties to promote the city and encourage unity. Today, the square near the new palace is a place for concerts and gatherings. This shows the people that the government cares about good publicity and unity between the town.