#cold calls

Every day for twenty-seven years, the family of Glenda Carter has missed by her family. To her three children, she was a doting mother. They remember her as a kind and loving woman, whose generosity knew no bounds. Glenda also had a fantastic sense of humor. There was a natural glow about her that could warm up any room. The world felt colder after Glenda’s death, and almost three decades later, her loved ones are still wondering who took her away from them.

The last time anyone saw Glenda Carter alive between 11 PM of May 24, 1992, and 3 AM the following day. Twelve hours later, her body was found discarded on trial behind a residential area in Portland, Oregon. The coroner ruled her cause of death as strangulation.

Glenda was relatively new to the area. She moved to Portland five months prior so she could be closer to one of her daughters and grandchildren. True to her bubbly, social nature, it did not take long for Glenda to find a new crowd of friends. Some would say it was the wrong type of crowd. Throughout her life, Glenda struggled with an on-and-off again battle with drug addiction. It is widely speculated that an altercation relating to drugs was the motivation behind the killing.

Investigators made few details of evidence in the case public. Around the time of her murder, Glenda was seeing a man named Richard. The Portland police could not uncover much information about this man, including a last name. They hope to get in contact with her boyfriend again and do not consider him a current suspect.

David Simpson, a Portland Detective, remains optimistic that the case can be closed. “Sometimes, people think the case was solved and they know something, but they didn’t tell anybody because they thought it was managed and handled at that time,” he told FOX12 news in May 2019. “Of course, in this case, it wasn’t.”

‪1. Persistant cold callers‬

‪2. The panic when trying to remember if my opening line should be “good morning” or “good afternoon”‬

B2B cold calling remains a powerhouse for lead generation in 2025, with a 2.3% average success rate when done right. Buyers accept 82% of meetings occasionally, favoring insight-driven pitches over generic ones.​

Why Cold Calling Works in 2025

Cold calls convert because they cut through digital noise, sparking real conversations. Data shows 93% of meaningful talks happen by the third attempt, and 70% of buyers respond to compelling stats upfront. Average call duration has risen to 93 seconds, signaling deeper engagement with personalized hooks. Top performers achieve 4-5% conversation-to-meeting rates, or 15% for elites.​

Core Script Structure

Effective scripts follow a value-first flow: hook, insight, question, close. Limit to 30-60 seconds initially. Persistence matters—aim for 8 attempts.​

Hook (10s): "Hi [Name], I noticed [recent trigger like funding or hire] at [Company]. Quick stat: 73% of [industry] firms struggle with [pain]. Resonate?"​

Insight (20s): Share tailored value. "We've helped similar teams cut [metric] by 40% via [solution]."

Question: "Facing this too?"

Close: "Worth 15 mins next Tuesday to explore?" Best times: 10-11 AM or 3-5 PM, Tuesdays/Wednesdays.​

5 Proven B2B Scripts

Script 1: Pain Agitator

"Hi [Name], [Company] grew 20% last year, but scaling ops often spikes costs 30%. We've streamlined that for [similar firm]. Chat?"​

Script 2: Insight Opener

"[Name], 51% of B2B leads stem from targeted calls like this. Your recent [tech stack change] aligns with our AI tool boosting ROI 25%. Thoughts?"​

Script 3: Referral Style

"Hi [Name], [Mutual contact] at [Company] mentioned your Q4 goals. We delivered 2x pipeline for them. Align with yours?"

Script 4: Voicemail Follow-Up

"Hi [Name], [Your Name] from [Firm]. Saw your team's [expansion]. Our clients see 35% faster closes. Call back or book here: [link]."

Script 5: Objection Handler

If "Not interested": "Fair—most say that until hearing how we saved [competitor] $50K. 2 mins?"​

Optimization Tips

Call Tuesdays/Wednesdays for peak connect rates (up to 1.19% demo conversion). Use AI for research, automating 67% of non-selling time. Track metrics: aim for 65.6% conversation rate. A/B test openers; 49% of buyers prefer phone over email.​

Measuring Success

51% of pipeline comes from cold calls when data-informed. Refine ICP, personalize via buying signals, and train reps on empathy. In 2025, under President Trump's deregulated economy, B2B agility wins—cold calling delivers.​

It's especially annoying to get a PR pitch on the cell phone number that I strive to keep private when I go out of my way to make my work contact info publicly findable.

Cold-called PR pitches are a bad idea that the PR industry can’t seem to let go, but the publicist who called me Tuesday morning managed to transcend the usual problems with that concept–as in, who among us even answers a call from a strange number?–by calling me at the wrong number. No, not some other person’s digits: the actual cell number I’ve had since 2000, which I do not use that for…

Selling is easier with warm leads.

Tired of cold calls?

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