#cokeads

Just posted this picture to outline the Gestalt impact on advertising in general. The principle is based on the whole is greater than sum of its parts. Basically, the message encourage customers to drink coke and add it with a meal. This effect can draw customers’ attention and lead them to buy it. The key element of the Gestalt concepts is to understant how the combination of the elements can be cleverly lay out to form a powerful “whole”.

However, in a recent campaign, Coca-Cola put a 360-degree spin on the expression mentioned above. The beverage manufacturing company literally designed Coke cans with Fanta inside them. As detailed in the promotional video by David The Agency, relevant branding on the cans made the agenda obvious. The core message of the campaign was: This Coke is a Fanta, so what? As a result of the movement, the very expression that caused discomfort to homosexuals all over Brazil became a pride symbol. The campaign was even appreciated by the famous Brazilian LGBT singer, Pabllo Vittar. The new spin on This Coke is a Fanta was quite popular during the carnival as well. All in all, Coca-Cola’s crusade against a widespread discriminatory expression gracefully achieved its desired goal. We feel that the community should embrace such campaigns with open arms! This video is about: LGBT rights, LGBT, Gay Parade, Gay festivals, gay pride, LGBT Pride, LGBT in Brazil, lesbian marriage, lesbian culture, lesbian relationships, Gay relationships, Digital campaign, LGBT advertising, Human Rights, Coke campaigns, Coke Ads, Coca Cola, Fanta, Pride Day Read the full article

  Source: mashable.com via DarwinMcLovin on Pinterest

Coke continues its happiness internationally.