#cognitive fluency

me dice una amiga:  “Hi ha paraules que no saps perquè t’atrauen i et fan patxoca... Llavors, t’agafen unes ganes irresistibles de contar alguna cosa per poder-les utilitzar. Renoi! Dissabte va ser el dia ideal per al mot "rúfol". Síiiii, feia un dia rúfol, rúfol, o com diu en Molina "molt grisot". Ves, mentre corríem vam veure créixer els núvol, bufar el vent i com la boira jugava a fet i amagar amb les agulles montserratines. He de dir que Montserrat, la nostra muntanya màgica, sempre m' encisa fins i tot en dies rúfol... “

We lose track of who we are when we fall into the trap of cognitive fluency. We live in a society of social media followers. We are a gullible society that is gifted with so much information but rather scarce wisdom. The search for truth and fact has been discarded because of the rat race in our society. If it is tasking and inconvenient it’s probably false.

In January 2000 a series of chain emails began reporting that imported bananas where infecting people with “necrotizing fasciitis”. The threat was pure nonsense but by months end the CDC had to issue a statement decrying the rumour. That did not help instead it fueled the rumour. Eventually the rumour died down but this incident shaded light on the cracks in our rational thinking.

The right to vote is a right to choose how and who should govern me but I also vote in my everyday life in the sense that my mind is my “government” and whatever comes at the borders of my mind should be party to questions to test for truth.

In the words of John F. Kennedy “No matter how big the lie is, repeat it often enough and the masses will regard it as truth.”

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报告题目：

Name Complexity, Cognitive Fluency, and Asset Prices

报告人：

朱宁

报告时间：

2015-12-08 10:00

报告地点：

清华五道口金融学院4号楼102教室

主办单位：

清华大学五道口金融学院