#coca-cola zero

The human animal is a peculiar one. As much as we love to think of ourselves as the apex species, we still have a lot of quirks and frailties. For example, we are pattern-seeking animals, and often use those patterns to try to determine causality. Some people are good with ambiguity and change, while others want a black-and-white world. We crave routine in our lives, while at the same time seek variety.

Now you see why studying consumer behavior is difficult. We’re all over the place.

But it is that variety-seeking behavior that marketers love to try to serve. It explains why marketers work round the clock to develop new products. It’s not just about radical innovations that change our lives. No, it can be as simple as new flavors, new colors, and odd mashups.

Like the latest entrant from Coca-Cola, which features their Coca-Cola Zero Sugar soft drink paired with Oreo cookies. No, you’re not dreaming. It’s part of Coca-Cola’s ongoing flavor festival that features limited edition concoctions designed to stimulate short-term demand for their products.

I stumbled up 10-packs of mini cans last night at the Canyon Walmart, and added one to my cart. I don’t even consume soft drinks on a regular basis, but decided I had to try this one.

I am not sure how the food chemists at Coca-Cola came up with this, because, to be honest, I have never indulged in these as a food pairing. I get the calorie canceling aspect, because drinking a diet soda with calorie-laden cookies comes out to a net zero, right? Well, in some consumers’ maths, I suppose, but we all know it doesn’t really work this way.

By now I bet you’re wondering how it tastes. I just opened a can for a sip, and, well let’s just say that one sip is all I needed. It has hints of Oreo cookie for sure, as well as the bland notes of Coca-Cola Zero. I wouldn’t rush out to buy some, unless you need some extra entertainment for an upcoming party.

It raises the ages-old question, though, of what purpose these new products, whether limited edition or long-term releases, serve. Do they increase sales and consumer interest, or at least help maintain what was there before? Or are these flights of fantasy just expensive gimmicks that get media attention but little else?

This one reminds me of the Pepsi Peeps collab that came out in March 2023, just in time for Easter. They were so bad they make the Oreo Coca-Cola Zero taste pretty good. It’s just that the soft drink industry—meaning mostly Coca-Cola and Pepsi—has a long history of doing this. Dr. Pepper, which as an individual brand but not the entire product catalog just inched past Pepsi Cola in sales, also loves odd flavor combos.

Basically, these are short-term promotions, unless they plan to keep the new flavor indefinitely. And short-term promos are designed to stimulate sales, perhaps out of curiosity, but also to help build better engagement with the brand. Oh, and there’s that consumer behavior aspect, the assumption that we consumers do like variety.

You know. Along with our routine.

If Coca-Cola was hoping to increase sales, they did just that last night with my purchase. I would not have otherwise bought any, so in terms of Dr. Gerlich consumption, they went from 0 to 1 10-packs. It’s probably not enough to tell the shareholders about, but if it causes a significant number of people to do it, even if only for the novelty aspect, I suppose it will have served its purpose.

Then again, if you buy this one instead of the regular version, all they have done is robbed Peter to pay Paul, and they probably lost some money in the exchange because these new products don’t just invent themselves.

If you look beyond your shopping cart, you will see plenty of other examples of how marketers appeal to our desires for variety. Check out your closet and look at all the different garments that had their moment in the fashion spotlight. Your torn jeans are going to look pretty silly in five years. Look a little farther, and you will find that marketers everywhere are playing this card, all because we like the flavor of the month to go along with our mainstays.

If this were a face-to-face class, I would bring my 10-pack and a bunch of small cups so you all could try it. You’ll just have to imagine it for now. Or, if you’re like me, a 10-pack will find its way into your cart. Because we do like to shake things up a bit.

Dr “One And Done” Gerlich

Revisa nuestro nuevo post en http://www.skgcl.com/news/festigame-2017-coca-cola-zero-se-suma-la-gran-fiesta-los-videojuegos-chile/

Coca-Cola – Teste cego

Em um contexto onde as pessoas cada vez mais se preocupam com a saudabilidade dos produtos que consomem, a Coca-Cola tem promovido diversas mudanças em seu portfólio, e hoje encontra a necessidade de fazer uma comunicação mais funcional para apresentá-lo ao público.

That’s exactly what a perfect 360, single-CTA ad campaign should look like.

Coca-Cola launches the newest global campaign “Taste the Feeling™”

Coca-Cola unveils a powerful, global communications campaign for their most iconic product – celebrating moments made more special with the simple pleasure of drinking Coca-Cola. The global campaign, which was rolled out first in Paris last January 19 featuring the newest tagline “Taste the Feeling™,” fully embodies the uplifting refreshment of drinking Coke – whether it be your Coca-Cola, Coke…