"I think what weakens people most is fear of wasting their strength."
Today I started a new textbook. I wanted to move away from technical writing and jump right into news/media writing. Although I've always dreamed of becoming a journalist â the romanticized version that works at major newspapers â I never actually studied journalism. I've been told by a few working reporters that I made the right choice if my goal was to actually be in the field working. The problem is, I just don't buy it. I understand the idea that you must have something to write about before you even begin to think about writing. My beef is with what happens when you have plenty to talk about but you took too long and neglected to polish your writing skills? Hmm... I've never really asked that question. I guess the best answer would be, you catch up.
As I grow older, the mistakes of my early and mid 20's slowly drag me down into a pit of failure and frustration. This book â and this first chapter in particular â remind me of what I missed. While I was in Syracuse, I never took a News Writing class. I didn't attend S.I. Newhouse School of Public Communications, therefore I wasn't even eligible. Yet, I own a copy of the textbook they used during my time at SU. It was my fifth semester (fall of 2003) and I honestly thought they would let me audit the class. I went to the SU bookstore and bought Writing and Reporting News: A Coaching Method, Fourth Edition by Carole Rich with the money I had saved up from my summer freelance work at the San Juan City Magazine. Alas, I was put in my place and redirected back to Liberal Arts and VPA. Even thought I probably learned more working at SJCM that summer. The book ended up collected dust in boxes until my girlfriend (a Newhouse graduate) used it for the same class I tried to audit. By that time, I wasn't interested or as driven. I short, I had given up on studying journalism.
Over the years, I've picked up the book once in a while. Particularly before doing freelance correspondent work or applying to journalism jobs. However, this will be the first time I give it the attention it deserves. Here's the skinny on the first chapter:
Method for Determining Your Focus:
How would you tell the story to a friend?
What struck you as more interesting about the story?
What do you think is the most important idea?
What do you think the reader wants to know?
What do you think might hook the reader?
Basic questions a story should answer:
Most common visual devices used with news stories:
Exercise from Chapter 1 of âWriting and Reporting News: A Coaching Methodâ* by Carole Rich:
P. 12, 3 Online focus exercise: Access an online news site for your community or for a national source such as www.cnn.com or www.msnbc.com and discuss the following points:
Do the headlines and/or summary blurbs clearly identify the main point of the story?
Compare the online headlines of major news stories in two online sites.
Which headline entice you to click into the story? Why?
How long are the average online headlines?
Do summary blurbs add or detract from your interest in reading the full story?Â
How much information should the summary blurb reveal about the story?Â
What type of summary blurbs do you prefer: a single sentence, a paragraph or a few paragraph?
1. In these summary blurbs from the Boston Globe the main point of the story is clearly stated and quite obvious (even in the human interest story of the MFA). The style of the new Boston Globe website is geared towards people that used to read physical newspapers. I believe they're attempting to create a hybrid website that is friendly to the online and newspaper generations of readers.Â
2. In this summary blurb from Examiner.com the main point is not clear. It seems like the blurb is the introduction to the story. The most direct information comes from the headline. Examiner.com has a very new feel and a hyperlink focused format. The way they entice readers is with direct and encompassing headlines. For the most part you could know what's going on by just reading their headlines.
The Boston Globe headlines and blurbs enticed me more to click on the story. The main reason behind my decision is that they seem more professional and interesting. While I was personally interested in the headline from Examiner.com because it talked about one of my favorite actors, I just didn't get hooked. There's something missing and in my opinion it was the ever so elusive 'so what' and 'what sets this story apart from the rest'. Although, Examiner.com has a much larger pool of content to judge and they're not all created equal. In just a few minutes, the headlines for Examiner.com changed and some of them were just as professional sounding as those from the Globe. Â So it boils down to consistency or quality over quantity. In my opinion both of them have a place in the new media landscape.Â
As far as the other questions, I've noticed that most headlines are less than 10 words long. It's the same across the board in most online news outlets. The more professional outlets favor shorter headlines for hard news and longer for soft news. As far as summary blurbs, the same method applies. The difference is that they have longer but less revealing blurbs for soft news and shorter but more packed with information for hard news. Just look at the example for the Boston Globe and you'll see what I mean. However, I prefer short paragraph blurbs for all headlines. I think a sentence is too short to entice readers and few paragraphs is just out of the questions because you might as well post the entire story.
*For an updated version (Sixth Edition) of Writing and Reporting News: A Coaching Method click on the link.Â
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