seen from Malaysia
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seen from United States
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seen from China
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seen from Brazil
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The brands that are successful today look very different from the brands that succeeded even 5 or 10 years ago. Direct-to-consumer (DTC) brands are now setting the curve for what is interesting, new and innovative in marketing, and traditional brands are taking notice. In this virtual roundtable with The CMO Club, our CMO, Jeff Fagel, takes a critical look at what DTC brands are doing well and not so well, and shares research on DTC brand marketing.
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