#cloudradix

Personal Profile Page (PPP) is a Progressive Web App by Cloud Radix serving Fort Wayne Indiana client Daniel Hodges https://cpadanielhodges.com

Here is the Career Summary for Daniel Hodges:

Nothing too fancy, here is the Dan Hodges section to the PWA:

Finally, we have the last page, the Contact page (money page we call it!):

A great Twitter Bootstrap custom HTML5 website built by Cloud Radix to showcase the offerings of SafeHouse DataCenter in Fort Wayne.  

Built in the Joomla CMS framework using Rockettheme theme builder, Cloud Radix built the website and helped the school setup the website on their internal web server. 

The single most important aspect of a well structured SEO process is the initial competitive analysis. This process identifies SEO targets and the underlying structure for your website.

At Cloud Radix we intend on staying with the times by continually evaluating Google’s Algorithm to ensure we provide our clients the absolute best SEO possible. As a company based on processes, we’ve mapped out workflows for a variety of our processes and the below image is an example of that work.

If you are interested in learning about SEO, are a do-it-yourself’er or are simply examining your SEO options, we believe this workflow illustration will be of great assistance to you.

1. Identify your potential SEO competitors

Helpful when starting a new SEO process for a new client or industry you do not know, and you need to start from scratch to identify all of the potentially relevant competitors.

It’s important to note that these are not necessarily limited to companies or websites that offer the same type of content, services, or products that you do, but can be any website that competes with you in the search results for your target keywords.

2. Validate your SEO competitors

Once you have the potential competitors that you have gathered from different relevant sources it’s time to validate them, by analyzing and filtering which of those are really already ranking, and to which degree, for the same keywords that you’re targeting.

Additionally, at this stage you’ll also expand your list of potential target keywords by performing keyword research. This should use sources beyond the ones that you had already identified coming from your competitors and your current organic search data—sources for which your competitors or yourself are still not ranking, that might represent new opportunities.

3. Compare with your SEO competitors

Now that you have your SEO competitors and potential target keywords, you can gather, list, and compare your site to your competitors, using all of the relevant data to select and prioritize those keywords. This will likely include keyword relevance, current rankings, search volume, ranked pages, as well as domains’ link popularity, content optimization, and page results characteristics, among others.

4. Select your target keywords

It’s finally time to analyze the previously gathered data for your own site and your competitors, using the specified criteria to select the best keyword to target for your own situation in the short-, mid-, and long-term during your SEO process: Those with the highest relevance, search volume, and profitability. The best starting point is in rankings where you are competitive from a popularity and content standpoint.

Professional SEO Toolbox

To identify competitors: Alexa Top Sites, SimilarWeb Websites Ranking & Sites Profile.

To identify keywords: SEMRush for keyword data, SuggestMtrx (you can also use Ubersuggest or SEOchat Suggestion Keyword Finder) to gather Google suggestions for your keywords.

To identify rankings: Authority labs, Positionly, Advanced Web Ranking, among others.

To identify popularity: The Moz SEO Toolbar SERP overlay view, OpenSiteExplorer, CognitiveSEO Backlink Explorer and MajesticSEO for link related data and easy to develop popularity analysis.

To identify page optimization: Moz On-Page Grader, SEOchat’s Page Comparison tool and Web page SEO analysis tool for a quick on page content optimization analysis.

Google Shows Off Prototype Autonomous Car with No Steering Wheel or Pedals

Back in 1998, the plan was clear – build a search engine that dominates the Internet, become the most scalable entity that exists, give the world free Internet with hot air baloons and have those connections triangulate the perfect maneuvering of a billion plus drivers in a self driving car.

Um… yeah that might be a stretch right?

Actually, Google is on the cutting edge of ‘all’ technology related things and cars are simply another object which will be affected and influenced by this computer revolution.

Google just announced the prototype of the first wholly Google-spec autonomous car. No steering wheel or pedals, in favor of a little GPS navigation and a stop­-go button much like that of a pac-man game.  Google was born from logic and it occurs to them that humans make errors, do silly things and generally can be counted on to make mistakes.  In that genuinely human flaw exists great opportunity for objects to be created to solve those potential mistakes, errors and judgements from ever happening.  Automobile accidents rob families and friends of loved ones at an outrageous rate in the United States and all countries.  

Google has stated the self-driving prototype’s principle job will be to “shoulder the entire burden of driving,” like a taxi service. “You can take a trip downtown at lunchtime without a 20-minute buffer to find parking. Seniors can keep their freedom even if they can’t keep their car keys. And drunk and distracted driving? History.”

Google placed sensors that scan all around the vehicle, and that they can recognize objects up to 200 yards away. Initial top speeds are capped at 25 mph. Beyond the aforementioned button, the rest of the equipment list reads like Google Clean Poetry: two seats, two seatbelts, stowage for a small amount of cargo or personal belongings, and a screen that shows where you’re going.

Google has stated its fully autonomous car is still in the early stages of development ( beta phase for those of you coders ) and they plan to officially test roughly 100 of them this summer with human passengers Google calls “safety drivers.” These test cars will have manual controls.

Posted by Dr-Pete

After a period of relative quiet, MozCast detected a major “temperature” spike in Google’s algorithm at some point on Monday, May 19th. This occurred after some historic lows, including the 3rd coldest day on record (May 11th).

Tuesday afternoon, Google confirmed two updates, Panda 4.0 and Payday Loan 2.0. Matt Cutts tweeted the Panda 4.0 announcement:

Less than an hour earlier, Search Engine Land confirmed the  Payday Loan 2.0 update. This ended a weekend of wild speculation (including many predictions of a Penguin update), but didn’t leave us with many details about the timeframe or the impact.

Which update was which?

For the moment, we’re going to have to speculate a bit. If the latest iteration of the Payday Loan update is like the first, it hit hard but fairly narrowly. Google laser-targeted some very spammy verticals with Payday Loan 1.0 (back on June 11, 2013), but the overall impact was moderate. That update was also very query-specific. My gut reaction is that it was unlikely that the May 19th update was Payday Loan 2.0 – that update was probably smaller and rolled out over the weekend (possibly May 16th). There was heavy flux around a few potentially spammy queries on May 16th, including “mortgage rate trends” and “cheap apartments”, but competitive queries tend to change frequently, so the evidence is unclear.

Google’s numbering scheme suggests that Panda 4.0 is a major update, which probably means that it is both an algorithmic update and a data refresh. This typically means substantial rankings flux, and I think that’s much more likely connected to what we’re seeing on May 19th. While Matt’s tweet implies a roll-out on May 20th, most Panda updates over the past year have been multi-day roll-outs. We should know more in the next few days.

What happened to eBay?

Digging into the May 19th data (and before Google confirmed anything), I noticed that a few keywords seemed to show losses for eBay, and the main eBay sub-domain fell completely out of the ” Big 10” (our metric of the ten domains with the most “real estate” in the top 10). Sites shift, and nothing on the level of a keyword means much, so I took a look at the historical eBay data. This is eBay’s share of top 10 rankings for the past week across the MozCast 10K (approximately 94,000 URLs, since not all page-1 SERPs have ten results):

Over the course of about three days, eBay fell from #6 in our Big 10 to #25. Change is the norm for Google’s SERPs, but this particular change is clearly out of place, historically speaking. eBay has been #6 in our Big 10 since March 1st, and prior to that primarily competed with Twitter.com for either the #6 or #7 place. The drop to #25 is very large. Overall, eBay has gone from right at 1% of the URLs in our data set down to 0.28%, dropping more than two-thirds of the ranking real-estate they previously held.

It is entirely possible that this is temporary, and it’s not my intention to “out” eBay – I have no idea if they’ve done anything that merits major ranking changes. This could be a technical issue or a mistake on Google’s part. It’s also worth noting that these results only track the main eBay sub-domain (www.ebay.com), not other ranking sub-domains, including popular.ebay.com.

What exactly did eBay lose?

Looking just at the day-over-day change from May 19-20, I dug into the keywords that eBay lost out on, hoping to find some clues about the broader Google updates. The vast majority of losses were where eBay had one top 10 ranking and then fell out of the top 10. In three cases, eBay lost two top 10 rankings for a single keyword phrase. Those phrases were:

“fiber optic christmas tree”

“tongue rings”

“vermont castings”

Here’s what the top 10 looked like for that first phrase (sub-domain only) on May 19th:

www.kmart.com

www.walmart.com

www.americansale.com

www.sears.com

www.amazon.com

http://ift.tt/1knQnGb

www.ebay.com

www.ebay.com

www.bronners.com

www.ask.com

eBay held the #7 and #8 spots. Here’s the top 10 for the next morning, May 20th:

www.kmart.com

www.walmart.com

www.sears.com

www.amazon.com

www.americansale.com

http://ift.tt/1knQnGb

www.bronners.com

www.hayneedle.com

www.dhgate.com

www.alibaba.com

It’s interesting to note that both eBay losses here were category pages, not specific products. Here’s one example (from  this eBay URL):

For the other two keywords where eBay lost two positions in the top 10, the lost URLs were also category or sub-category pages (not individual auction listings). The remaining losses were either situations where eBay went from two listings to one or one to zero.

Here are the top 25 keywords where eBay lost one top 10 ranking position, ordered by their MozCast temperature:

“beats by dr dre” (231°)

“honeywell thermostat” (190°)

“hooked on phonics” (188°)

“fajate” (188°)

“batman costume” (181°)

“lenovo tablet” (181°)

“pyramid collection” (170°)

“hampton bay” (170°)

“jordan 11 concord” (168°)

“pontoon boats for sale” (168°)

“mockingjay pin” (166°)

“kobe vii” (166°)

“food trucks for sale” (166°)

“galaxy s2″ (166°)

“jordan spizike” (163°)

“foamposite” (163°)

“george foreman grill” (161°)

“wholesale jerseys” (161°)

“tend skin” (161°)

“fender stratocaster” (161°)

“rims for sale” (161°)

“shed plans” (158°)

“hello kitty vans” (158°)

“cheap used cars” (158°)

“lilly pulitzer bedding” (156°)

It’s very hard to interpret individual keyword changes, but, not surprisingly, many of these phrases seem to be products and product categories, and some are fairly competitive. Most of these drops seem to be from lower positions in the top 10 – I was unable to find a case where eBay lost a #1 ranking day-over-day.

In one case, it appears that both “www.ebay.com” and “popular.ebay.com” lost out. Here are the top 10 sub-domains for May 19th for the query “hooked on phonics”:

http://ift.tt/Skn11n

itunes.apple.com

www.amazon.com

en.wikipedia.org

www.youtube.com

popular.ebay.com

popular.ebay.com

www.ebay.com

http://ift.tt/KQZ6Tn

www.walmart.com

…and here’s the same SERP the morning of May 20th:

http://ift.tt/Skn11n

learntoread.hookedonphonics.com

itunes.apple.com

en.wikipedia.org

www.youtube.com

popular.ebay.com

www.amazon.com

www.amazon.com

thekrazycouponlady.com

hip2save.com

One page on “popular.ebay.com” kept its spot ( this category page), but two narrower category pages lost out. In this particular example, Amazon picked up a top 10 spot, although their highest position dropped. Both Amazon URLs were for specific products, although it’s important not to generalize too much from one example.

What does it mean for you?

I’m sorry to say that it’s probably too soon to tell. We’re hearing reports of big losses and gains, which is the norm for any major update – for every winner, there’s a loser. If Google is to be believed, we’re looking at two sizable updates in the span of a long weekend. It’s possible we’ll see even more changes before the US holiday weekend (Memorial Day), so I’d strongly suggest keeping your eyes open.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

From: [email protected]

Subject: 5 Intriguing Things

First Attachment: http://ift.tt/19fNRe4 Date: May 20, 2014 at 11:21AM

1. A kind of grisly, kind of sweet new application of machine vision.

“Still mourning the loss of your little buddy Chairman Meow? Upload a photo of him or your favorite Lolcat into PetMatch, and the app’s machine vision algorithms will find a similar looking kitty in your area that you can adopt. Sounds adorable, but PetMatch is no joke. It’s the first consumer app from Superfish, a $20 million-funded startup with a dozen PhDs working to teach computers to see like humans.”

  2. The National Highway Traffic Safety Administration’s preliminary statement of policy about autonomous vehicles is gung ho, to put it mildly.

“Although this Statement focuses on the enormous safety potential of these new technologies, they offer an even wider range of possible benefits. Vehicle control systems that automatically accelerate and brake with the flow of traffic can conserve fuel more efficiently than the average driver. By eliminating a large number of vehicle crashes, highly effective crash avoidance technologies can reduce fuel consumption by also eliminating the traffic congestion that crashes cause every day on our roads. Reductions in fuel consumption, of course, yield corresponding reductions in greenhouse gas emissions. To the extent vehicles can communicate with each other and with the highway infrastructure, the potential for safer and more efficient driving will be increased even more. Drivers—or vehicles themselves—will be able to make more intelligent route selections based on weather and traffic data received by the vehicle in real time. Mobility for those with a range of disabilities will be greatly enhanced if the basic driving functions can be safely performed by the vehicle itself, opening new windows for millions of people.”

3. All kinds of signals about the future in this move: Coursera co-founder and Stanford AI guy, Andrew Ng, is headed to Baidu, the Chinese search engine company.

“The new Silicon Valley lab will work on more fundamental research, he says. The hope is that this broad remit and Ng’s star quality, combined with Baidu’s capacious stores of images, text, and video, will lure leading talent.. Ng will guide that effort in his new position as Baidu’s head of research, overseeing the Silicon Valley lab, Yu’s lab, and another lab in Beijing that’s dedicated to big data. He will work out of the Sunnyvale lab, in which Baidu says it will invest $300 million over five years.”

  4. A history of Paris, in one pool.

“‘It was impossible to hide our pleasure to jump noisily in the special bus sent by Saint-Jean-de-Passy High School, each Tuesday,’ went one recollection of 1961. ‘We arrive, rush through the entrance gate and dash in our little changing rooms, in line and identical. For us, going to Molitor means, above all, no classroom, no homework, and that fantastic atmosphere…The teachers Bourbon and Santini, return us to order with their shrill whistles.’”

  5. How to think about that now-ubiquitous form of media: the rendering. 

“Over the past five years, computer-generated images (CGIs) have become commonplace as a means to market urban redevelopments. To date, however, they have been given relatively little attention as a new form of visualising the urban. In this paper we argue that these CGIs deserve more attention, and attention of a particular kind. We argue that, instead of approaching them as images situated in urban space, their digitality invites us to understand them as interfaces circulating through a software-supported network space. We use an actor-network theory understanding of ‘network’ and argue that the action done on and with CGIs as they are created takes place at a series of interfaces. These interfaces—between and among humans, software, and hardware—are where work is done both to create the CGI and to create the conditions for their circulation. These claims are explored in relation to the CGIs made for a large urban redevelopment project in Doha, Qatar.”

  Today’s 1957 American English Usage Tip

bivalve. For succulent bivalve see PEDANTIC HUMOR.

Apparently this was a common joke? I googled around to provide you a link about it, but … all I could find was this advertisement in a Montreal paper, which read, “THE SUCCULENT BIVALVE / A hackneyed phrase, but find a better.”

  Follow up from yesterday’s billion idea: if you want to know more about why Americans are wrong about our idea of a billion, check out this excellent video about the long and short systems, which a fellow reader sent in.

  Subscribe to 5 Intriguing Things

Understand Them as Interfaces

5 Intriguing Things by Alexis Madrigal

Fairview Park Oakland, CA 94618 USA

Sent to [email protected] —  Unsubscribe