#cloud load balancer

In today's IT-driven business scenario, it is imperative for businesses to have right technologies and strategies in place to ascertain business continuity. That’s the reason why technology pundits suggest companies of all shapes and delineations to optimize the security, performance, and availability of their mission-critical applications – in order to avert any disruption in the ongoing work operations. Apart from this, these critical applications are required to be scaled up/down cost-efficiently without surrendering reliability and compromising with the end-user experience.  To ensure the efficiency, security, and reliability, it is important to check the servers are not overloaded.

The workload needs to be disseminated across the servers so that the mission-critical applications can swiftly confront the bandwidth, storage capacity, and processing speed limitations of the single server.  Here, cloud load balancing comes into the picture. Cloud load balancer effectively manages and monitors the workload on the servers, equally disseminates the workloads across servers to confirm uninterrupted end-user experience in the event where one or more server in the network becomes overloaded or unresponsive.  To put simply, load balancers proffers greater scalability and availability for enterprise-grade applications, databases, and websites.  

Today, there are multiple numbers of web hosting and cloud hosting service providers offering load balancers as a part of their offerings. This server load balancing option can help companies to keep their data and information ( stored on the server) accessible at the expeditious speed.

In today's highly competitive and rapidly changing business environment, businesses are trying their level best to smartly tackle the high pressure to improve agility and consistency. Some of the key challenges that businesses usually come across these days are:

· They have to ensure whether their applications are up and running every now   and then, in case any one or more servers become unavailable unexpectedly

· Need to add servers and scale applications

· Look for better server efficiency for maximum ROI and superior application      performance

· Decrease response and load times for commercial websites, web applications   and cloud services

· Dedicated support for server workload balancing and application accessibility   in public and private cloud environments

One of the most ideal ways to overcome these challenges is deployment of load balancers. Load balancers offer a strategic point of control for improving the accessibility, security and performance of business critical applications, IP data services and various data center equipment.

Let’s try to gain better understanding about load balancers through this post. However, before going further let's first try to understand the concept of load balancing.

What is Load balancing?

Load balancing is the medium through which you can seamlessly distribute traffic flow efficiently so that any server is not impacted by unexpected variations in activity. By integrating cloud load balancers in your existing system, you will experience superior application performance that further ensures high scalability and accessibility for web applications, commercial websites and cloud services.

One of the compelling advantages of load balancers is that it keeps a close watch on the health of servers by evenly dispensing loads across multiple servers and maintaining session resolution.

Here are some of the key benefits of integrating cloud load balancers in your existing infrastructure:

· Makes your website or application more responsive

· Reduces workload over single server simply by distributing traffic evenly

· Negligible downtime

· Ensures optimal resource optimization