#cloud computitng

New Post has been published on http://www.learn-digital-marketing.com/on-heels-of-sap-ibm-iso-debuts-international-cloud-standards/

On Heels of SAP-IBM, ISO Debuts International Cloud Standards

Just a day after the SAP-IBM cloud partnership news broke, an international standard setting body issued two standards related to cloud computing.

Perhaps CEOs Ginni Rometty of IBM and Bill McDermott of SAP should take note.

ISO (the International Organization for Standardization) today released what officials there call "ground-breaking standards" that "lay down the basic terminology and architectural framework" for cloud computing.

The cloud "poses many issues, chiefly related to compatibility," ISO’s Vivienne Rojas blogged today. "With more and more providers offering cloud-based services, the technology has suffered from chaotic development, making it almost impossible for companies to ascertain the quality of services offered."

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New Post has been published on http://www.learn-digital-marketing.com/say-what-most-consumers-clueless-about-the-internet-of-things/

Say What? Most Consumers Clueless About the Internet of Things

A lot of businesses and marketers spend a lot of time developing strategies around the Internet of Things (IoT). But guess what?

Recent research from the Acquity Group shows most consumers are clueless about the IoT — and companies and brands may be putting the cart before the horse by trying to sell smart technologies to consumers.

In fact, the research shows ignorance about the IoT is the biggest barrier to adoption. A stunning 87 percent of the people surveyed don’t know what it is — and consequently can’t see any value in it.

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