Building a highly targeted prospecting funnel is crucial for B2B marketers and salespeople. In order to get a competitive advantage over your competitors, you need to understand whom you are selling to, in other words, who is your target audience. 

When you successfully find the right prospects, you’re one step ahead of everyone else in the market. There are many ways of building a highly targeted prospecting list; one of them is the use of LinkedIn automation tools.

Why Use LinkedIn Automation Tools to Create a Highly Targeted List of Prospects?

Before we talk about why you should use LinkedIn automation tools to laser-target prospects, it's important to understand what exactly this is?

Targeted prospecting is using different filters either on LinkedIn or any other LinkedIn automation tool to find the right people to send them the right message at the right time. 

Now back to the point,

With more than 740 million prospects, LinkedIn has become the largest hub of professionals. That’s a lot of prospects associated with different industries and niches. 

Finding your ideal prospects among millions of users is challenging. Sure you can do that manually or use LinkedIn’s basic filter, but it’s not that effective and it might take you a lot of time.

With the best LinkedIn automation tools, you can easily filter out the right prospects using the advanced filters. 

You cannot only reach the right prospects but also save a lot of precious time. 

How to Do Prospecting the Right Way With LinkedIn Automation Tools?

A common mistake that most of the B2B marketers and salespeople make is that they run campaigns without filtering their target audience. They send connection requests and messages to thousands of random prospects which are not even industry-specific. 

In turn, they get a very low or almost zero acceptance and response rate. Thus, for effective lead generation, lit is important to laser target the prospects that can be your potential clients in the future. 

If you want to run campaigns or do prospecting with safety, read and execute the points below:

1. Target only relevant prospects

Many people think that targeting every prospect that comes into the way will give them outcomes but this is not how it works. 

You need to use LinkedIn automation tools to filter out the right audience that might be interested in your product or service. 

Targeting the wrong people is just a waste of time.

2. Don’t overdo things

Once you have filtered out a list of the ideal prospects, don’t send thousands of connect requests using LinkedIn automation tools. LinkedIn will detect your activity and you will face consequences. 

Moreover, when they accept requests, don't bombard them with sales-y messages, or else they will flag your account as spam. When this happens, LinkedIn will take an action against you, and your account might get restricted or blocked. 

No doubt that engaging with the prospects is the core of B2B marketing, but lead nurturing is what actually moves the process along. If you don’t have the right lead nurturing tool or strategy at the place, any useful leads could fall through the crack.

Whether you are a startup, an SMB, or running an enterprise-level business, you must use an automation tool to nurture your leads. With these tools, you can send tailor-made email messages and other such text to scale your lead generation efforts.

Let’s have a look at the best automation tools for lead nurturing to help you get started:

1. LinkedCamp

If you are looking for a LinkedIn automation tool that not only finds the right leads on LinkedIn about also nurtures them by sending personalized campaigns, then LinkedCamp has it all for you.

LinkedCamp is a cloud based LinkedIn automation tool that helps you nurture leads by carefully crafted personalized connect notes and messages that can immediately get you a response from your prospects.

Its features like CRM integration, special searching filters, lead segmentation, and features to run highly personalized messaging campaigns for specific prospects are what set LinkedCamp apart.

2. Nutshell

Nutshell is one of the finest automation tools for lead nurturing and managing the sales pipeline. It comes with tons of amazing features such as running effective email campaigns, crafting personalized messages for each stage of sales – indeed a good option for small businesses.

This advanced automation tool not only provides a clean intuitive interface but also manages leads and sales pipelines. 

3. HubSpot

When we talk about automating lead nurturing, HubSpot comes forward as the powerhouse. This is an amazing marketing automation tool that will enable you to create emails, personalized content for outreach, offers based on lead behavior. 

With this automation tool, users can schedule a series of automated tailor-made emails that will lands into prospects’ inboxes at the right moment. You can also create content blogs, emails, landing pages to optimize each step of your lead generation journey.

4. Act-On

Act-on is another useful automation tool for lead nurturing present in the market. This tool is capable of integrating with almost every other CRM in the market.

It is used to automate emails, workflows, track customers, other websites and collect data to help sales and marketing team segment their audience. This way B2B marketers can know who to prioritize. 

Moreover, it comes packed with automated campaign templates that users can easily customize or edit to run relevant campaigns. 

5. Expandi

Just like LinkedCamp, Expandi is another LinkedIn automation tool that helps to run personalized automated campaigns for lead nurturing. 

It is a cloud-based LinkedIn automation tool that nurtures the leads by carefully sending them highly personalized messages. The campaign messages not only contain text but also personalized images which really make this tool stand out among others.

Conclusion