#closethedreamgap

It’s nearly International Day of the Girl, a moment of global discussion about the way today’s girls are raised and respected, and Mattel’s Barbie brand is coming out swinging with a powerful spot in advance of the Thursday event.

In its new spot from BBDO San Francisco, the global Barbie marketing team highlights “The Dream Gap,” described as the rift that “comes between girls and their full potential.” Young girls do the talking for themselves in this video, making it especially potent to hear stats like, “We are three times less likely to be given a science-related toy.”