#clientbrief

From client concept through to final artwork. Bringing Berges Awning dreams into vivid FPS reality. Work with us via link below.

INSTRUCTIONS FOR ANIMATION OF CONVERSATIONS FROM THE LISTENING PROJECT

 - Keep the videos short, don't animate the whole conversation - 30-90 seconds is ideal. 

- Don't feel the need to duplicate visually what is in the audio. Add value - extra context, visual jokes etc (However, it’s essential that the jokes are not at the expense of the contributors – while the animations can be humorous, they must be respectful. 

- Prioritise the smaller screen - so not too much detail - most of our content is viewed on mobiles and tablets 

- Provide the video in 2 formats: - One for iPlayer: 16x9 dimensions

- One for social media: Square video – at least 1080x1080. - The social media version must be captioned – using the largest font size that’s practical, so that they’re readable on a mobile screen. (Adobe Premiere or Final Cut Pro are recommended) 

- Action from the first frame – don’t start with credits, a blank screen or introductory material. - No credits on the film. Please supply them on the ‘written account’ (see below). If it’s a team effort, give the jobs of each team member. 

- Provide a short written account of why you chose to animate this conversation, what inspired you and what you hoped to achieve. This is where you should include your credits, and details of the university course you were on when you created the film. 

- Deliver to following format, together with a JPeg still from your film (Frame size: 1920x1080) which will serve as the marker on the Radio 4 webpage. - Include the end board provided.

- Think about how you can promote this - what sites, sharing sites etc could this be featured on (the video will be published in the BBC player, which can be embedded across different platforms, blogs etc)