#clickfarms

You have done everything by the book. 

Made a fully optimized, well-researched campaign, targeted a precise audience, and got engaging creatives made by your team. Even your dashboards show that the campaigns are performing great. 

But what you hear from your sales team is a whole different story. 

“Fake leads, wrong phone numbers, uninterested people, never heard of the brand before”

Leaving your performance credibility being questioned. 

It’s not that your strategy is flawed. You’ve done exactly what a high-performing Meta lead gen campaign demands, what every marketer does. 

Ensuring the legitimacy of clicks is a key performance measurement metric for marketers and businesses. Verification backed with accurate measures leads to optimized performance. Click Tracking ensures all invalid traffic is identified before it drains the ad budget and skews ad campaign performance data.  Let’s delve deeper to understand the need for click tracking and how it can help in campaign optimization.  

As the digital advertising landscape continues to thrive, more instances of fraud are also being highlighted. A report by ANA (Association of National Advertisers) suggested that advertisers on the platform may have been losing as much as 23% of their ad budgets to fraudulent activities.

Understanding ad fraud may be the most basic yet most important step for advertisers worried about protecting their campaigns and making the most of their ad budgets. This article will help you do exactly that.In the subsequent sections, we will discuss one of the most prevalent forms of digital ad fraud, commonly known as click fraud.

In a nutshell, click fraud is the term used to describe the act of clicking on advertisements with malicious intent. Most fraudsters commit click fraud to claim credit for fraudulent clicks and make a quick buck.Unfortunately, because executing click fraud is relatively simple, it is one of the most common forms of ad fraud.

Authors, Please Don’t Act Like Scammers

I thought of this post when I heard of a problem plaguing one of the groups I belong to. People are using its Twitter hashtag without actually being members of said group. This both confuses readers and dilutes the group’s rather successful brand. Even worse, these authors are taking advantage of the hard work others have put in without ever contributing anything themselves.

This reminded me of a…

Fake Books: Amazon’s Latest Headache

In my last post, I described my positive experience with KDP Rocket. When I used the software for the first time, however, I was amazed to see that about one-third of the books in the top 20 had been published within the last week or so. This was regardless of genre, which is even stranger. What’s going on here?

The answer came in the form of an excellent post by author David Gaughran, which…