#click hijacking

4,000 Leads. 18 Real Buyers. That’s the Problem. 

“More leads = more business” is one of the most expensive myths in affiliate marketing, especially in the MENA region. 

Affiliate campaigns promise scale, speed, and volume. Dashboards light up. Weekly reports look impressive. But when those leads hit your CRM, the reality is far less glamorous: duplicates, unreachable contacts, irrelevant users, and leads generated purely to meet affiliate targets, not to convert. 

Karim Bekka, Business Director at Assembly Global, shared a perfect example of how this gap plays out in the real world. A real estate brand demanded 4,000 leads every week. What they actually got? Just 18 genuinely qualified prospects. The rest clogged CRMs, wasted sales hours, and quietly eroded trust between marketing and revenue teams. 

4,000 Leads. 18 Real Buyers. That’s the Problem. 

“More leads = more business” is one of the most expensive myths in affiliate marketing, especially in the MENA region. 

Affiliate campaigns promise scale, speed, and volume. Dashboards light up. Weekly reports look impressive. But when those leads hit your CRM, the reality is far less glamorous: duplicates, unreachable contacts, irrelevant users, and leads generated purely to meet affiliate targets, not to convert.