#cleanfeeling

“Lint Licker. Cootie Queen.” Are these two names familiar to you? If they are then you can most likely make the connection to one of Wrigley’s most legendary brands of gum, Orbit.

Since ancient Greece, gum chewing habits have existed. However, it wasn’t until the 1860's when gum made its way to the shores of the United States. As the popularity of gum increased, many gum brands were established in the United States. Among them, Wrigley became one of the most well-known companies followed closely by Cadbury and Mondelez International. Wrigley produces other brands of gum in addition to Orbit such as Juicy Fruit, Doublemint, and 5 gum.

Originally Orbit gum was created in 1944 and was intended for soldiers that fought during World War II. Shortly after the war ended, the gum was discontinued. However, it was later re-introduced in 1976 in several European countries. It wasn't until 2001 that the gum made its way back into the United States. Being involved in a competitive industry, the brand had  to be noticed somehow. “Dirty Mouth” and “A Good Clean Feeling” were two campaigns the brand used to quickly gain attention. These campaigns were very successful in helping Orbit become a memorable brand within the gum industry.  

During Orbit’s marketing campaign, they released a commercial that may be one of the most popular commercials in gum history. The commercial involved two women fighting with each other in a childlike manner that while calling each other names that are considered rude. For viewers, the fighting possibly brought up memories of fighting with their siblings when they were younger. It also could of potentially reminded viewers of watching two children banter with one another on an elementary school playground because of the ridiculous name calling. Some of the names included in this commercial were biscuit eating bulldog and stinky McStink face. These extreme names are what makes people stop what they’re doing and notice what is actually going on, on their television screen. It isn't until after the attention of viewers is caught that Orbit decides to mention their brand name. This common theme of waiting to display the Orbit brand at the end of the commercial can be seen throughout their campaigns. In this particular commercial, the end is concluded by the statement, “Faboulous. New Orbit Raspberry cleans another dirty mouth. For a good clean feeling no matter what.” Similar lines are used throughout their."