#chsproject

I edited two slides of our presentation to give it more structure and visual identity, by adding images of the brand in context.

Edited animation for our reels

We also made a mock-up of The Green Shelf business card and showed what the app icon would look like on Apple Watch.

Feedback - Presentation was meant to be more of a pitch and we didn't need to show the research - The logo, the train bit gets confusing. It doesn't look like an 'O' and kinda makes it too cluttered. If it was sized down it wouldn't be readable - They loved the colours, wished we used more of the orange throughout - They loved how hand rendered everything was and genuine it all was and how far we had pushed it

This was the final reel with sound.

This is the video with sound.

This took me quite a while to do as I had to design each frame. I tried to tie the colours with the logo colours we'd all agreed on and tried to make the text pop out a bit more compared to the carousel.

This is my story board, I wanted to make sure I had a secure plan before I started otherwise it could've got really messy. I created my reel on illustrator as I didn't need to use after fx. I idea was simple so didn't need things moving across the page so I could make it on illustrator and then instagram for the timings.