#chsgroupproject

I am very pleased with what we produced for this one-week project. I felt more confident with this branding brief after the project we did last term. And I'm happy to see that my skills and knowledge are expanding. It is also becoming easier and easier for me to work in a team, and I am beginning to see this as more of an advantage than a problem.

I went over our main points again and rephrased some of them to make them sound more professional. Then I started designing slides, making mock-ups and illustrating additional elements for the presentation.

Here are the bullet points for each slide that we will show.

Ollie created the webpage and animation of our logo, which was placed on a video that Kriszta shot for our reel. The animation has green icons in it, which was a problem when we put it on the video with herbs, but we plan to replace it with purple to achieve the necessary contrast.

Krishta worked on our instagram ads, and this was the only one I suggested we edit. I love the flow she created and the way it brings energy to the image, but I was afraid that our busy potential customers wouldn't stop to read the text. So we opted for a simpler horizontal design in which I considered the hierarchy of information we were trying to convey.

One of our ideas was to make a pattern out of ink prints of herbs. I tried this with rosemary, mint, coriander and rocket, but found it difficult to achieve the same consistency. Some prints are very detailed, while others are smudged and fuzzy. I would take this idea further if we felt it fit our brand style. And perhaps if we had had a little more time, I would have taken it to create single-line illustrations of plants on the shelf to admire the concept of our logo once again.

Once we were all happy with what we got, I moved on to editing the rest of the images we wanted to use, adjusting them to close colour and brightness levels. 

Afterwards, I asked my group if they were happy with how it looked and if this was the aesthetic I should stick to when editing the rest of the images we took.