In five years, we'll have the computational power of IBM's Watson in a form factor that will fit in our pocket -- and we'll need it given the explosion of data. But marketing fundamentals will remain the same, namely that the relationship with customers and clients will be built one person at a time. We can't be blinded by the light of bright shiny objects to ever, ever forget that relationships are paramount.
Charlene Li, Partner & Founder, Altimeter Group, and Author, "Open Leadership" and Co-author, "Groundswell"













