#chageetogether

CHAGEE is an international tea beverage brand guided by the vision to connect people and cultures through a great cup of tea. By leveraging innovative solutions, CHAGEE places a modern twist on traditional tea culture, making it more attractive and accessible to the new-age customer. Crafted from whole tea leaves with a focus on health, CHAGEE’s tea offers a drinking experience that blends rich heritage with modern tastes.

“The addition of Peach Oolong Milk Tea to CHAGEE’s lineup of high-quality milk tea promises to give Filipinos an elevated milk tea drinking experience. The latest flavor is one of the top  best-selling CHAGEE drinks in Singapore, Malaysia, and Indonesia. And we are excited to finally introduce it to the Philippines. This is our New Year’s gift to Filipinos who are looking for a way to start the year on a fresh and fruity note. It’s the perfect drink to share with friends as you make new moments of connection for the year ahead,” says CHAGEE Philippines General Manager, Christopher Tiong.

To celebrate this latest milestone, CHAGEE is also introducing exciting promos and discounts for a limited-time only! From January 16 to February 15, CHAGEE lovers can enjoy exclusive Peach-perfect bundles—buy 2 large Peach Oolong Milk Teas to get 1 free Peach Oolong Milk Tea Luggage Tag, or buy 1 large Peach Oolong Milk Tea and get the tote bag for a top-up of P499. To complete the merch set, customers can also purchase 1 Peach Oolong Milk Tea tumbler for P999 and get 1 free Peach Oolong Milk Tea or Peach Oolong brewed tea.

This inclusive Eastwood store is the global milk tea brand’s way of bringing people–including their pets–closer together. Fiona was quite happy to discover a new place to hang out with her fellow fur pets and to meet some new friends as well.

CHAGEE is an international tea beverage brand guided by the vision to connect people and cultures through a great cup of tea. By leveraging innovative solutions, CHAGEE places a modern twist on traditional tea culture, making it more attractive and accessible to the new-age customer. Crafted from whole tea leaves with a focus on health, CHAGEE’s tea offers a drinking experience that blends rich heritage with modern tastes. With over 7,000 stores worldwide as of September 2025, CHAGEE’s Headquarters is located in Singapore, with stores in Malaysia, Thailand, Indonesia, Vietnam, and the Philippines.

CHAGEE’s pet-friendly store features a playful rooftop cat installation and dog sculpture adorning the entrance. The entire store is designed with safety, hygiene, and comfort for pets and their owners in mind—featuring alfresco seating with weather-resistant benches, non-slip and durable flooring, and air purifiers strategically situated around the store.

Beyond the aesthetics, CHAGEE’s pet-friendly store also offers free water for pets served in specially designed bowls. It also strategically features an enclosed tea bar counter with glass panels, keeping drinks visible yet protected from pet fur or dander.

There is also a dedicated cleaning station equipped with wet wipes, lint rollers, and trash bags, plus an indoor handwash station to keep the space sanitary and fresh.

There's also a play pen area for both dogs and cats to use with their friends. Another notable feature they have are these lease hooks which you can find around the store. These will make it easy to watch and keep track of your babies while you place your orders at the counter.

To top it all off, every order screams cuteness overload with the specially designed pet-themed cups in pastel colors featuring cuddly pets, exclusively at the Eastwood branch.

The CHAGEE Eastwood pet-friendly store grand opening pop-up event kicks off on December 5 and runs through December 7, promising ‘paw-some’ celebration to pets and their owners. Guests can enjoy a variety of fun sights and activities including the CHAGEE giant cup, pawtrait photo booth, and even a “paw-shion” show.

Participants who will complete 2 activities at the pop-up event can take home prizes, such as a free drink voucher. Pet parents who purchase any of the pet store merchandise will get a free family paw-trait during the opening weekend and a chance to win big at CHAGEE’s social media giveaway for posting their paw-traits and tagging CHAGEE’s socials.

The grand opening festivities also include a “Paw-shion Show by CHAGEE” on December 5. Customers who love dressing up their fur babies in festive costumes can register via CHAGEE Philippines on Facebook and @chagee.ph on Instagram to join the fashion show. Walk-in participants are also welcome to register on-site and join the event. Each pet gets 30 to 45 seconds to shine, with a professional photographer on-site capturing theunforgettable moment. Winners will be announced on the same day and will receive gift certificates, drink vouchers, and treats!

CHAGEE is also bringing back its popular Tear and Win promo, along with must-have CHAGEE pet merchandise, exclusively for the grand opening weekend. Customers who purchase any large CHAGEE fresh milk tea from December 5 to 7 will automatically get upgraded to a Tear and Win cup. Simply tear the perforated section of the cup to reveal prizes–from Fendi Dog Collar and Leash, to an exclusive pet spa session, and more. Exclusive pet pins, thermal cups with a strap, and pet foldable tents are also up for grabs. For only PHP 165, customers can score 2 large BO·YA Jasmine Green Milk Tea or 2 large Da Hong Pao Milk Tea, or mix and match these favorites for the same price.

Beyond brewing good tea, CHAGEE is brewing kindness through its partnership with Pawssion Project, a non-profit organization that has rescued over 3,000 stray animals and rehomed more than 2,000 since 2018. From December 5 to 7, CHAGEE will donate all proceeds from its pet merchandise to Pawssion Project. All proceeds from the sticker merch will go directly to the organization.

CHAGEE is also displaying the rescues’ photos in the store to boost adoption and raise awareness about the state of stray animals in the Philippines.

“Launching CHAGEE’s first pet-friendly store in Southeast Asia reflects our commitment to creating meaningful moments of connection. Our tea has always brought people together, and we know the bonds we share with our pets are just as special. With this new concept, we’re excited to bring tea culture and pet companionship together in one warm, welcoming space.” said Christopher Tiong, General Manager of CHAGEE Philippines. “We’re also excited to partner with the Pawssion Project. Their advocacy fits so naturally with our goal of building kinder, more connected communities. With this partnership, we hope to give customers an easy, meaningful way to help more animals find loving homes.”

The Jasmine Green Milk Tea, fondly known to the global milk tea community as BO·YA, is CHAGEE’s signature drink that has sold more than 600 million cups to date. It is made from whole tea leaves, specifically a blend of premium green tea leaves native to Yunnan high mountains, Dabaihao Green Tea, and Double-Petal Jasmine with no artificial sweeteners and flavors. Whether they’ve followed the hype online or are just discovering CHAGEE, milk tea fans now have the chance to sip the drink that’s taken the world by storm — freshly brewed in the heart of Manila. 

The Hungry Kat was invited to an exclusive media preview last week at the Grand Hyatt Manila to introduce CHAGEE to the Philippine market.

The BOYA Jasmine Green Milk Tea gained global popularity because of its distinct rich tea body and natural floral aroma, made possible through high quality ingredients and modern tea craftsmanship. Using traditional multi-round scenting methods, the Jasmine blossoms are layered over the green tea leaves to absorb the scent of the flowers, leaving a naturally-layered aroma. The result is BO·YA, crafted from premium tea leaves and paired with Arla milk for a naturally smooth taste. With no artificial flavouring tea base and no artificial sweeteners, it offers a pure and authentic milk tea experience. 

Executives from CHAGEE international are in the country to celebrate the opening of CHAGEE stores in the Philippines. CHAGEE Asia Pacific Head of Government and Public Relations Jonathan Ng welcomed the media guests to the special preview of CHAGEE in the Philippines

CHAGEE Asia Pacific Head of Public Relations Katrina Khoe explained the history of the company and what makes it different from other milk tea and bubble tea brands in the market. Aside from BOYA, CHAGEE’s first three stores in Manila will be serving its lineup of high-quality teas that are internationally famed. The rich Da Hong Pao Milk Tea, smooth Osmanthus Oolong Milk Tea, aromatic Lapsang Souchong Black Milk Tea, and the distinctive Glutinous Green Milk Tea are among CHAGEE’s first offerings in the country, and will be available in its newly-opened stores at SM North EDSA, Robinsons Galleria, and Venice Grand Canal Mall starting August 29.

The media guests also got to join a short tea workshop where CHAGEE Senior Tea Industry Researcher Ryan David gave a discussion on the different tea variants and how they are processed. We were able to smell and taste the different tea leaves and bring home some extra tea bags for ourselves.

Aside from that, guests were given a preview of some of the CHAGEE flavors that stores will be offering starting August 29. My favorite was the Osmanthus Oolong Milk Tea which boasts of a mellow refined sweetness. This will be what I will be ordering when I visit the CHAGEE stores.

CHAGEE will also be bringing to the Philippines its globally acclaimed Tea Bars that promise to elevate Filipino tea enthusiasts’ tea-drinking experience. The international tea brand’s first stores in the country are designed with welcoming, modern spaces that inspire meaningful connections over a comforting cup of tea. CHAGEE Tea Bars boast a minimalist design paired with warm, natural elements that encourage tea appreciation and offer a quick calm retreat amid the bustling city. By seamlessly blending contemporary aesthetics with tea craftsmanship, each location sets a new standard in the local cafe-hopping scene.

Aside from the flagship SM North EDSA store, you can also visit the new branch at Robinsons Galleria which has an even bigger seating capacity.

On the other hand, the Venice Grand Canal Mall is the only one with an outdoor balcony area together with its indoor dining space.

Bring your bes-tea to CHAGEE this August 29–31 and sip your way to surprises! In celebration of its arrival in Manila, CHAGEE is kicking things off with its “Tear and Win” promo. Available at all three stores from August 29 to 31, customers can receive an upgrade to the Tear & Win cup with any purchase of large fresh milk tea where they can peel open a special perforated section on their cups to reveal instant prizes including iPhones, Jo Malone perfumes, limited-edition merchandises, and even a Louis Vuitton Speedy bag!

CHAGEE is also offering special bundle deals where customers can enjoy two large BO·YA Jasmine Green Milk Teas for P165 only, or one large BO·YA Jasmine Green Milk Tea and one large Da Hong Pao Milk Tea for P169, with both bundles eligible for the “Tear & Win” promo. Additionally, guests who collected vouchers from CHAGEE's pop-up event can start redeeming them at CHAGEE stores starting August 29.

In addition, customers can now download the CHAGEE app from the Play Store or Apple App Store to access freebies, exclusive vouchers, and explore the full menu. Follow the official CHAGEE Philippines Facebook and Instagram pages for more updates and promotions. See you at the grand opening weekend!

Chagee Philippines

Branches: SM North EDSA / Robinsons Galleria / Venice Grand Canal Mall

www.facebook.com/chagee.ph