#chageeph

The BO·YA name carries a two-thousand-year-old story of genuine connection that echoes through the ages, featuring Boya, a master musician whose playing was so deeply felt that only one person, a humble woodcutter named Ziqi, could fully understand it. Their bond became one of Chinese culture's most enduring expressions of genuine connection: the idea that something made with real honesty will always find the people who appreciate it. It is a hope that runs through every cup in the BO·YA series: That somewhere out there, for every blend crafted with care, there is someone who will pick it up, take a sip, and simply understand. The new drink opens with a gentle front note of jasmine before the distinct orchid character of Tieguanyin, a prized variety of oolong, slowly follows. This builds the first sip into a taste that is floral, layered, and quietly complex. The Tieguanyin oolong base is sourced from the high-altitude gardens of Southern Fujian, China, while the jasmine flowers come from Hengxian in Guangxi, known in the world for producing jasmine of exceptional quality and lasting fragrance.

Alongside the new drink, CHAGEE has designed a small collection of tea-inspired merchandise for the season, including a Tea-Scented Charm, a Tea Icons Keychain, and the Tea Roots Tumbler, each drawing from the natural elements and imagery behind CHAGEE's teas. Selected merchandise will be available bundled with BO·YA Family drinks in-store during the launch period. And for those who want to go a little deeper, CHAGEE will also be releasing a specially curated publication dedicated to the culture and heritage of tea, available at select stores from May 21. More details to follow closer to International Tea Day. To fully immerse Pinoy tea lovers in the process of tea-making, CHAGEE will launch a Sip and Learn Tea Workshop on May 11, where invited guests will be guided by a Tea Master through the aromas, flavours, and stories that make a great cup of tea. It will be a first step, and an intentional one: a reminder that the story of tea is best experienced in person, and that there is more to come for those who are curious. A second session – which the public can join by signing up through the CHAGEE app – will follow at SM North EDSA on May 21, and a final session at Robinsons Galleria on June 6, so there are plenty of opportunities to take part throughout the season. 

On International Tea Day itself, CHAGEE is also inviting Filipinos to slow down and take a real tea break. From May 18 to 21, during meryenda time at 3 PM, the first 100 customers at every CHAGEE Philippines store can claim a complimentary Regular BO·YA Jasmine Tieguanyin Milk Tea. It is CHAGEE's way of marking the day simply and sincerely: with a good cup of tea, shared with as many people as possible.

"Most people drink tea every day, and that is exactly why we think it is worth pausing to understand it a little better," said Philip Dee, Tea Master at CHAGEE Philippines. "When you stop and look closely, what you find is extraordinary. Centuries of knowledge, farmers who understand their soil the way musicians understand their instruments, and a quiet kind of craft that most of the world never gets to see. International Tea Day is a meaningful reminder of all of that, and an invitation for all of us to slow down, pay attention, and discover what has always been in the cup."

A Refreshing Twist on CHAGEE favorites

CHAGEE’s Iced Lemon Fruit Tea collection is crafted to deliver crisp, clean, and revitalizing refreshment. Lemon-infused iced tea has long been a familiar and well-loved staple in the Philippines, synonymous with cooling refreshment during warm, sun-soaked days. CHAGEE reimagines this classic with its signature premium tea craftsmanship, elevating a nostalgic favorite into a more refined summer beverage. The summer series introduces three vibrant flavors: Jasmine Lemon Tea, Da Hong Pao Lemon Tea, and Glutinous Lemon Tea. The Peach Oolong Brewed Tea, the latest brewed tea offering, is also joining in on the summer fun.  Each beverage carries CHAGEE’s signature tea DNA: high-quality and authentic tea leaves, precise brewing techniques, and balanced flavor profiles, now expressed in a lighter and more refreshing drink. The result is a lineup that feels both familiar and elevated, perfectly attuned to the Philippine summer.

The Jasmine Lemon Tea pairs premium jasmine green tea with crisp lemon juice, delivering a bright, citrus-forward flavor with a delicate floral finish. Da Hong Pao Lemon Tea combines bold, roasted da hong pao tea leaves with zesty lemon for a rich but balanced aromatic experience. Glutinous Lemon Tea blends high-mountain green tea with the subtle sweetness of glutinous rice aroma, perfectly complemented by a refreshing lift of lemon. Completing the summer Fruit Tea series from the brewed tea lineup is the Peach Oolong Brewed Tea, a robust yet refreshing option that highlights fragrant oolong tea with gently roasted notes, complemented by a subtle peach sweetness. The result is a full-bodied, aromatic brew designed for slow sips and warm summer days.

“We are thrilled to introduce our much-anticipated Iced Lemon Fruit Tea series—a new category that pairs authentic and high-quality tea bases with real fruit flavors, setting a new, higher standard for the ultimate summer refreshment,” shares CHAGEE Philippines General Manager, Christopher “Sonny” Tiong. “Here in the Philippines, refreshment isn’t optional—it’s a must. That’s why we’re excited to make the Iced Lemon Fruit Tea series a permanent part of our menu, giving every Filipino a lighter, brighter, and more refreshing drink infused with CHAGEE’s trusted tea DNA.” 

Premium, Insta-worthy CHAGEE Summer Essentials

CHAGEE is making summer even more delightful with limited-time promos and exclusive collectibles, elevating the summer tea experience beyond the cup with fun, functional, and premium lifestyle pieces. From March 13 to 31, walk-in customers and CHAGEE app customers are treated to a FREE Lemon Leather Charm with a purchase of any 3 Large Iced Lemon Fruit Teas. Grab customers can also get their hands on the charm with a PHP 199 top-up.

Customers can also get a chance to take home a Summer Drawstring Pouch for every purchase of 1 Large Iced Lemon Fruit Tea with a top-up of PHP 499 and PHP 599 for Grab users. CHAGEE’s merch dominance doesn’t end there! Customers can also take home CHAGEE’s summer-exclusive Bucket Hat with a purchase of 1 Large Iced Lemon Fruit Tea and a top-up of PHP 699 for walk-in and CHAGEE app orders, and PHP 799 for Grab users.

CHAGEE is an international tea beverage brand guided by the vision to connect people and cultures through a great cup of tea. By leveraging innovative solutions, CHAGEE places a modern twist on traditional tea culture, making it more attractive and accessible to the new-age customer. Crafted from whole tea leaves with a focus on health, CHAGEE’s tea offers a drinking experience that blends rich heritage with modern tastes.

“The addition of Peach Oolong Milk Tea to CHAGEE’s lineup of high-quality milk tea promises to give Filipinos an elevated milk tea drinking experience. The latest flavor is one of the top  best-selling CHAGEE drinks in Singapore, Malaysia, and Indonesia. And we are excited to finally introduce it to the Philippines. This is our New Year’s gift to Filipinos who are looking for a way to start the year on a fresh and fruity note. It’s the perfect drink to share with friends as you make new moments of connection for the year ahead,” says CHAGEE Philippines General Manager, Christopher Tiong.

To celebrate this latest milestone, CHAGEE is also introducing exciting promos and discounts for a limited-time only! From January 16 to February 15, CHAGEE lovers can enjoy exclusive Peach-perfect bundles—buy 2 large Peach Oolong Milk Teas to get 1 free Peach Oolong Milk Tea Luggage Tag, or buy 1 large Peach Oolong Milk Tea and get the tote bag for a top-up of P499. To complete the merch set, customers can also purchase 1 Peach Oolong Milk Tea tumbler for P999 and get 1 free Peach Oolong Milk Tea or Peach Oolong brewed tea.

"The holidays are a reminder that connection is one of the most precious things we have. With Cocoa Oolong Milk Tea and Tanned Hello Kitty, we wanted to create something that feels comforting, joyful, and familiar, the same way meaningful relationships feel," said Eugene Lee, Chief Marketing Officer at CHAGEE APAC. "At CHAGEE, we believe tea is more than a drink. It is a way for people to slow down, be present and create memories together. I hope this collaboration inspires moments of warmth that stay with our fans long after the season ends."

"Hello Kitty has always encouraged kindness and connection, and this collaboration with CHAGEE carries that spirit into the festive season," said Kohei Imai, COO, Sanrio Southeast Asia. "Tanned Hello Kitty's warmth and Cocoa Oolong Milk Tea's comforting character create a celebration of togetherness. We hope it brings fans joy and closeness throughout the holidays."

Festive Collectibles Made to Spark Joy

As part of the collaboration, CHAGEE introduces a special line of limited-edition merchandise inspired by the warmth of the season and the charm of Tanned Hello Kitty. Each item is designed to be cute, collectible, and gift-ready, making them perfect for holiday surprises or meaningful keepsakes. The exclusive collection includes:

The Snuggle Snap

The Cuddle Sling

The Plushie Charm

The Mini Charm

Whether clipped onto a bag, carried as an accessory or shared with a friend, each piece adds a cheerful touch of Hello Kitty's sunny spirit to the festive season. This holiday season, CHAGEE is bringing a little warmth and indulgence to the Philippines with the debut of its new Cocoa Oolong Milk Tea — a cozy blend that pairs the richness of cocoa with the elegance of fragrant oolong. Available in Regular (Php 159) and Large (Php 175) sizes, the drink comes dressed in limited-edition festive cup packaging and an exclusive thermal bag carrier. To celebrate, CHAGEE is also releasing a lineup of seasonal bundles perfect for gifting or collecting:

Available from December 12:

2 Large Cocoa Oolong Milk Teas + complimentary Snuggle Snap

1 Large Cocoa Oolong Milk Tea + Cuddle Sling for PHP 874

Available from December 19:

2 Large Cocoa Oolong Milk Teas + Plushie Charm for PHP800

CHAGEE App voucher bundle redeemable for a Mini Charm

CHAGEE will also bring the CHAGEE Loves Hello Kitty Pop-Up to the Trinoma Activity Center on December 19-21, transforming a 150-200 sqm space into a festive playground of photo moments, fun activities, and tea discovery. Guests will begin their journey by collecting a CHAGEE Holiday Passport before exploring a series of interactive stations—including a C-Pose Challenge with the giant CHAGEE Kitty inflatable to unlock Cocoa Oolong vouchers, a charming holiday photobooth, and a tasting station for the new Cocoa Oolong Milk Tea. Visitors may also enjoy crafting a CHAGEE Friendship Charm inspired by Hello Kitty and CHAGEE tea elements. After collecting stamps across the stations, guests head to the final Spin-the-Wheel zone for a chance to win exclusive Hello Kitty merchandise and drink rewards, completing a cheerful, family-friendly celebration of the season.

A Cozy Cup for Moments That Matter

This inclusive Eastwood store is the global milk tea brand’s way of bringing people–including their pets–closer together. Fiona was quite happy to discover a new place to hang out with her fellow fur pets and to meet some new friends as well.

CHAGEE is an international tea beverage brand guided by the vision to connect people and cultures through a great cup of tea. By leveraging innovative solutions, CHAGEE places a modern twist on traditional tea culture, making it more attractive and accessible to the new-age customer. Crafted from whole tea leaves with a focus on health, CHAGEE’s tea offers a drinking experience that blends rich heritage with modern tastes. With over 7,000 stores worldwide as of September 2025, CHAGEE’s Headquarters is located in Singapore, with stores in Malaysia, Thailand, Indonesia, Vietnam, and the Philippines.

CHAGEE’s pet-friendly store features a playful rooftop cat installation and dog sculpture adorning the entrance. The entire store is designed with safety, hygiene, and comfort for pets and their owners in mind—featuring alfresco seating with weather-resistant benches, non-slip and durable flooring, and air purifiers strategically situated around the store.

Beyond the aesthetics, CHAGEE’s pet-friendly store also offers free water for pets served in specially designed bowls. It also strategically features an enclosed tea bar counter with glass panels, keeping drinks visible yet protected from pet fur or dander.

There is also a dedicated cleaning station equipped with wet wipes, lint rollers, and trash bags, plus an indoor handwash station to keep the space sanitary and fresh.

There's also a play pen area for both dogs and cats to use with their friends. Another notable feature they have are these lease hooks which you can find around the store. These will make it easy to watch and keep track of your babies while you place your orders at the counter.

To top it all off, every order screams cuteness overload with the specially designed pet-themed cups in pastel colors featuring cuddly pets, exclusively at the Eastwood branch.

The CHAGEE Eastwood pet-friendly store grand opening pop-up event kicks off on December 5 and runs through December 7, promising ‘paw-some’ celebration to pets and their owners. Guests can enjoy a variety of fun sights and activities including the CHAGEE giant cup, pawtrait photo booth, and even a “paw-shion” show.

Participants who will complete 2 activities at the pop-up event can take home prizes, such as a free drink voucher. Pet parents who purchase any of the pet store merchandise will get a free family paw-trait during the opening weekend and a chance to win big at CHAGEE’s social media giveaway for posting their paw-traits and tagging CHAGEE’s socials.

The grand opening festivities also include a “Paw-shion Show by CHAGEE” on December 5. Customers who love dressing up their fur babies in festive costumes can register via CHAGEE Philippines on Facebook and @chagee.ph on Instagram to join the fashion show. Walk-in participants are also welcome to register on-site and join the event. Each pet gets 30 to 45 seconds to shine, with a professional photographer on-site capturing theunforgettable moment. Winners will be announced on the same day and will receive gift certificates, drink vouchers, and treats!

CHAGEE is also bringing back its popular Tear and Win promo, along with must-have CHAGEE pet merchandise, exclusively for the grand opening weekend. Customers who purchase any large CHAGEE fresh milk tea from December 5 to 7 will automatically get upgraded to a Tear and Win cup. Simply tear the perforated section of the cup to reveal prizes–from Fendi Dog Collar and Leash, to an exclusive pet spa session, and more. Exclusive pet pins, thermal cups with a strap, and pet foldable tents are also up for grabs. For only PHP 165, customers can score 2 large BO·YA Jasmine Green Milk Tea or 2 large Da Hong Pao Milk Tea, or mix and match these favorites for the same price.

Beyond brewing good tea, CHAGEE is brewing kindness through its partnership with Pawssion Project, a non-profit organization that has rescued over 3,000 stray animals and rehomed more than 2,000 since 2018. From December 5 to 7, CHAGEE will donate all proceeds from its pet merchandise to Pawssion Project. All proceeds from the sticker merch will go directly to the organization.

CHAGEE is also displaying the rescues’ photos in the store to boost adoption and raise awareness about the state of stray animals in the Philippines.

“Launching CHAGEE’s first pet-friendly store in Southeast Asia reflects our commitment to creating meaningful moments of connection. Our tea has always brought people together, and we know the bonds we share with our pets are just as special. With this new concept, we’re excited to bring tea culture and pet companionship together in one warm, welcoming space.” said Christopher Tiong, General Manager of CHAGEE Philippines. “We’re also excited to partner with the Pawssion Project. Their advocacy fits so naturally with our goal of building kinder, more connected communities. With this partnership, we hope to give customers an easy, meaningful way to help more animals find loving homes.”

I got my own CHAGEE Bes-tea Plushies blind boxes this week thanks to my friends from CHAGEE. These were immediately sold out so I'm very lucky to be one of the first to open them. I really wanted to get the Peach Oolong plushie and I was so surprised to get it on my very first unboxing. Here's my CHAGEE Bes-Tea Plushies unboxing video.

Customers can pre-order these limited-edition collectibles by adding on ₱299 to any large BO·YA Jasmine Green Milk Tea or large Da Hong Pao Milk Tea or get them à la carte for only ₱399. Make sure to make your pre-orders now because I'm sure these will also sell out very quickly. Thank you CHAGEE and watch out for more store openings coming soon!

The CHAGEE Bes-tea Plushies is a collection of soft toy collectibles popular in markets such as Malaysia, Singapore, Indonesia, and Thailand. Its arrival in the Philippines this October is set to reinvigorate the already vibrant local communities of soft toy collectors. These cuddly buddies are meant to be companions for tea time and daily life. Collectors can take the Bes-tea plush toy wherever they go and turn everyday moments into something special.

CHAGEE’s Bes-tea Plushies collection is an 8-piece blind box collectible set, each inspired by the milk tea brand’s globally popular drinks. Every plushie comes with its own unique identity card, complete with a persona, backstory, and even a birthday! The collection includes: 

Jasmine Green, a BO·YA-inspired plushie available in pink, blue, and CHAGEE’s signature dark blue variants.

Osmanthus Oolong, a white and yellow plushie inspired by the floral oolong tea.

Peach Oolong, donning soft pink and white tones inspired by peach oolong tea.

Glutinous Green, a cool green plush with tea leaf accents.

Buckwheat Yellow, a light-yellow plushie inspired by buckwheat tea.

Tangerine Peel Pu-Er, a multi-toned white, yellow, and gray plushie inspired by dark tea.

The Jasmine Green Milk Tea, fondly known to the global milk tea community as BO·YA, is CHAGEE’s signature drink that has sold more than 600 million cups to date. It is made from whole tea leaves, specifically a blend of premium green tea leaves native to Yunnan high mountains, Dabaihao Green Tea, and Double-Petal Jasmine with no artificial sweeteners and flavors. Whether they’ve followed the hype online or are just discovering CHAGEE, milk tea fans now have the chance to sip the drink that’s taken the world by storm — freshly brewed in the heart of Manila. 

The Hungry Kat was invited to an exclusive media preview last week at the Grand Hyatt Manila to introduce CHAGEE to the Philippine market.

The BOYA Jasmine Green Milk Tea gained global popularity because of its distinct rich tea body and natural floral aroma, made possible through high quality ingredients and modern tea craftsmanship. Using traditional multi-round scenting methods, the Jasmine blossoms are layered over the green tea leaves to absorb the scent of the flowers, leaving a naturally-layered aroma. The result is BO·YA, crafted from premium tea leaves and paired with Arla milk for a naturally smooth taste. With no artificial flavouring tea base and no artificial sweeteners, it offers a pure and authentic milk tea experience. 

Executives from CHAGEE international are in the country to celebrate the opening of CHAGEE stores in the Philippines. CHAGEE Asia Pacific Head of Government and Public Relations Jonathan Ng welcomed the media guests to the special preview of CHAGEE in the Philippines

CHAGEE Asia Pacific Head of Public Relations Katrina Khoe explained the history of the company and what makes it different from other milk tea and bubble tea brands in the market. Aside from BOYA, CHAGEE’s first three stores in Manila will be serving its lineup of high-quality teas that are internationally famed. The rich Da Hong Pao Milk Tea, smooth Osmanthus Oolong Milk Tea, aromatic Lapsang Souchong Black Milk Tea, and the distinctive Glutinous Green Milk Tea are among CHAGEE’s first offerings in the country, and will be available in its newly-opened stores at SM North EDSA, Robinsons Galleria, and Venice Grand Canal Mall starting August 29.

The media guests also got to join a short tea workshop where CHAGEE Senior Tea Industry Researcher Ryan David gave a discussion on the different tea variants and how they are processed. We were able to smell and taste the different tea leaves and bring home some extra tea bags for ourselves.

Aside from that, guests were given a preview of some of the CHAGEE flavors that stores will be offering starting August 29. My favorite was the Osmanthus Oolong Milk Tea which boasts of a mellow refined sweetness. This will be what I will be ordering when I visit the CHAGEE stores.

CHAGEE will also be bringing to the Philippines its globally acclaimed Tea Bars that promise to elevate Filipino tea enthusiasts’ tea-drinking experience. The international tea brand’s first stores in the country are designed with welcoming, modern spaces that inspire meaningful connections over a comforting cup of tea. CHAGEE Tea Bars boast a minimalist design paired with warm, natural elements that encourage tea appreciation and offer a quick calm retreat amid the bustling city. By seamlessly blending contemporary aesthetics with tea craftsmanship, each location sets a new standard in the local cafe-hopping scene.

Aside from the flagship SM North EDSA store, you can also visit the new branch at Robinsons Galleria which has an even bigger seating capacity.

On the other hand, the Venice Grand Canal Mall is the only one with an outdoor balcony area together with its indoor dining space.

Bring your bes-tea to CHAGEE this August 29–31 and sip your way to surprises! In celebration of its arrival in Manila, CHAGEE is kicking things off with its “Tear and Win” promo. Available at all three stores from August 29 to 31, customers can receive an upgrade to the Tear & Win cup with any purchase of large fresh milk tea where they can peel open a special perforated section on their cups to reveal instant prizes including iPhones, Jo Malone perfumes, limited-edition merchandises, and even a Louis Vuitton Speedy bag!

CHAGEE is also offering special bundle deals where customers can enjoy two large BO·YA Jasmine Green Milk Teas for P165 only, or one large BO·YA Jasmine Green Milk Tea and one large Da Hong Pao Milk Tea for P169, with both bundles eligible for the “Tear & Win” promo. Additionally, guests who collected vouchers from CHAGEE's pop-up event can start redeeming them at CHAGEE stores starting August 29.

In addition, customers can now download the CHAGEE app from the Play Store or Apple App Store to access freebies, exclusive vouchers, and explore the full menu. Follow the official CHAGEE Philippines Facebook and Instagram pages for more updates and promotions. See you at the grand opening weekend!

Chagee Philippines

Branches: SM North EDSA / Robinsons Galleria / Venice Grand Canal Mall

www.facebook.com/chagee.ph