Building Relationships and Taking Names
Many people used to think that if you had something tangible that set you apart from your competitors that the product would sell itself. However, customers have more choice now than ever before and the relationship your build with them is critical. This weeks UDACITY lectures focused on customer relationships. Student Life is all about building relationships and enhancing students’ experience while they’re at school.
The Challenge: Student Life is looking to increase their overall reach to the student body and create deeper relationships with them to engage them during different stages. However, each department fosters their own relationships with students and they are not connecting with Student Life as a whole. Building relationships with such a diverse group of segments is no easy task.
The Epiphany: It becomes more and more evident that Student Life needs to present a unified front beyond just sharing a logo. How they are divided and operate internally doesn’t always make sense to customers. As a result, they need to better articulate what they do and offer their customers. If they’re promoting the same messaging as a whole and use the Student Life name consistently, it’ll build stronger ties to Student Life. We need to find out what kind of wording resonates with students and how to best foster those relationships.
The Execution: As a group we have started sharing some ideas around the Student Life brand and the experiences they help shape. To ensure these suggestions resonate with the students at the University of Guelph, we will survey the student body as part of the second step of our primary research.
The Result: The results of the survey will provide direct feedback from our target audience on the best ways to engage and reach them. This type of information is invaluable as we’ll be able to provide Student Life with a plan that will truly enhance the relationships they are building on campus.
