#categorymanagers

What is Cluster Analysis? And Why Use It?

Why would you want to use cluster analysis on your retail sales data? Well, cluster analysis helps you identify non-independence in your data. Here is an example to help illustrate the point. Lets say we want to ask loads of teachers from many different schools what they think of their principal. If you ask two different teachers from two different schools, you will get two completely different…

How #PredictiveAnalytics is Changing the Retail Industry | #CPG Take Note

This article is so important we are reprinting it in its entirity. As always, the link to the source is below. Please contact us to see how predictive analytics can give you the competitive advantage over your brand’s competitors. Ideally, a retailer’s customer data reflects the company’s success in reaching and nurturing its customers. Retailers built reports summarizing customer behavior using…

#PredictiveAnalytics market will be worth $5.24 billion by 2018 illuminated by new report

Interesting introductory article announcing a predictive analytics report. The report “Predictive Analytics Market [(Fraud, Risk, Marketing, Operations), Verticals (BFSI, Healthcare, Environment, Government, Retail, Energy, Manufacturing, Transportation, Travel, Telecom, Sports)]: Worldwide Market Forecasts and Analysis (2013 – 2018)”, defines and segments the predictive analytics software market…

Here Are the #CPG Brands Men and Women Trust Most | what Can #CPGMarketers Learn?

The Vortisieze blogger is out until after Labor Day.  In the meantime we’ll bring you some interesting articles about CPG, Big Data and other related topics. Interesting read. Results are based on a survey of nearly 89,000 U.S. consumers age 15 and older in June and July of this year. Each respondent rated 40 randomly selected brands, and each brand received about 1,000 ratings. (A few months…

Exploring #BigData Business Models & The Winning Value Propositions Behind Them | #CPGMarketing

This article, by Justin Lokitz – a thought leader in big data, provides an excellent overview of three distinct business models using big data.  Any one of which, or a hybrid, can be incorporated in a CPG category manager’s analytics process.  The article is worth a separate read but the main points are summarized, and applied to CPG, below: It goes without saying, innovative, sustainable Big…

5 tips when using #dataanalytics in your #CPGMarketing

Data analytics can deliver great ROI and personalization abilities for marketers, and data-driven solutions can result in highly accurate insights into customer behavior, but only if you know where to start.   This ties back into our conversation yesterday about having a clear strategy that allows you to then ask the right questions.   Indeed, having the ability to collect and analyze data easily…

#BigData: Too Many Answers, Not Enough Questions – What Questions Are #CPG #CategoryManagers Asking?

This article on Forbes.com today nicely points out one potential issue with Big Data – data on its own is meaningless.    The author starts off with a useful parable that illustrates the point. One of my favorite examples of why so many big data projects fail comes from a book that was written decades before “big data” was even conceived. In Douglas Adams’ The Hitchhiker’s Guide to the Galaxy, a…

Vortisieze Reduces Stress Related Deaths at #CPG Companies: #CategoryManagers Take Note

Well – ok – that’s a “wee bit of a stretch,” as my Irish grandfather used to say – but what is reported about long hours and early death is not a stretch – and it’s serious. Two Yahoo articles published today show a direct coorelation between working long hours on the job and increased risk of stress- related early deaths from stroke, heart attacks and suicide. In Japan, death by over work,…